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Media Ad View Plus


Local media ad revenue is increasing as more and more brands and businesses are spending on local advertising. In fact the U.S. local advertising revenues will exceed $172 billion by 2020 (source BIA/Kelsey U.S. Local Advertising Forecast 2016.) How can a media company capitalize on the local ad opportunity? How can agencies build strong local strategies for their advertising clients? How can investors understand the opportunity for startups in the local space? BIA/Kelsey’s Media Ad View Plus report exposes where local advertising dollars are going (i.e. media like search, video, print ads, etc.) and who is spending those dollars (i.e. businesses by 94 industries) in local markets across the U.S.  The reports are available for all U.S. television markets and Census Bureau statistical areas. Select the market of your choice to learn about the local media ad view by type of advertiser and type of media.



Media Ad View Plus Reports show the distribution of ad dollars in local markets across 12 media sectors, 12 advertiser verticals and 94 vertical subcategories.

Media Ad View Plus Reports are available for all U.S. television markets and Census Bureau statistical area. Each Media Ad View Plus report covers:

  • Twelve advertising media sectors including online, mobile, television, radio, and direct mail
  • Twelve top verticals like automotive, education, retail, and health care
  • Ninety-four subcategories like tire dealers, technical and trade schools, hardware stores, dentists.
  • Analysis of digital advertising spending distribution revealing where dollars are being spent online

Click to view the media, business verticals and subcategories included in each Media Ad View Plus Report

The Media Ad View Plus report is delivered in Excel format that is easy to import into a CRM system or other marketing/business tools. Use the Media Ad View Plus data in financial projections, presentations, sales sheets or investment prospectuses.

Why purchase a Media Ad View Plus Report?

  • Understand the specific ad spend in local markets
  • Unlock new advertising revenue opportunities in local markets
  • Define the addressable local advertising market by business category, media sector, and geography
  • Ground strategic advertising planning in solid research
  • Capture advertising revenue in emerging local markets and media sectors
  • Identify effective diversification strategies to create compelling multiplatform advertising offers that include TV spots, mobile, social media and interactive for your target-rich local market

Who Should Read This Report?

  • Any sales executive with a role in selling digital or traditional media products to advertisers
  • Executives in charge of marketing and/or product development
  • Senior leaders evaluating advertising opportunities
  • Anyone focused on the trends and direction of advertising in a local market

Additional information


Abilene-Sweetwater, TX, Albany, GA, Albany-Schenectady-Troy, NY, Albuquerque-Santa Fe, NM, Alexandria, LA, Alpena, MI, Amarillo, TX, Anchorage, AK, Atlanta, GA, Augusta, GA, Austin, TX, Bakersfield, CA, Baltimore, MD, Bangor, ME, Baton Rouge, LA, Beaumont-Port Arthur, TX, Bend, OR, Billings, MT, Biloxi-Gulfport, MS, Binghamton, NY, Birmingham, AL, Bluefield-Beckley-Oak Hill, WV, Boise, ID, Boston, MA, Bowling Green, KY, Buffalo, NY, Burlington, VT-Plattsburgh, NY, Butte-Bozeman, MT, Casper-Riverton, WY, Cedar Rapids-Waterloo, IA, Champaign-Springfield-Decatur, IL, Charleston, SC, Charleston-Huntington, WV, Charlotte, NC, Charlottesville, VA, Chattanooga, TN, Cheyenne, WY-Scottsbluff, NE, Chicago, IL, Chico-Redding, CA, Cincinnati, OH, Clarksburg-Weston, WV, Cleveland-Akron, OH, Colorado Springs-Pueblo, CO, Columbia, SC, Columbia-Jefferson City, MO, Columbus, GA, Columbus, OH, Columbus-Tupelo-West Point, MS, Corpus Christi, TX, Dallas-Ft. Worth, TX, Davenport, IA-Rock Island, IL, Dayton, OH, Denver, CO, Des Moines-Ames, IA, Detroit, MI, Dothan, AL, Duluth, MN-Superior, WI, El Paso, TX, Elmira, NY, Erie, PA, Eugene, OR, Eureka, CA, Evansville, IN, Fairbanks, AK, Fargo-Valley City, ND, Flint-Saginaw-Bay City, MI, Fresno-Visalia, CA, Ft. Myers-Naples, FL, Ft. Smith-Fayetteville, AR, Ft. Wayne, IN, Gainesville, FL, Glendive, MT, Grand Junction-Montrose, CO, Grand Rapids-Kalamazoo, MI, Great Falls, MT, Green Bay-Appleton, WI, Greensboro-High Point, NC, Greenville, SC-Asheville, NC, Greenville-New Bern, NC, Greenwood-Greenville, MS, Harlingen-Weslaco-McAllen, TX, Harrisburg-Lancaster-York, PA, Harrisonburg, VA, Hartford-New Haven, CT, Hattiesburg-Laurel, MS, Helena, MT, Honolulu, HI, Houston, TX, Huntsville-Decatur-Florence, AL, Idaho Falls-Pocatello, ID, Indianapolis, IN, Jackson, MS, Jackson, TN, Jacksonville, FL, Johnstown-Altoona, PA, Jonesboro, AR, Joplin, MO-Pittsburg, KS, Juneau, AK, Kansas City, KS-MO, Knoxville, TN, La Crosse-Eau Claire, WI, Lafayette, IN, Lafayette, LA, Lake Charles, LA, Lansing, MI, Laredo, TX, Las Vegas, NV, Lexington, KY, Lima, OH, Lincoln-Hastings-Kearney, NE, Little Rock-Pine Bluff, AR, Los Angeles, CA, Louisville, KY, Lubbock, TX, Macon, GA, Madison, WI, Mankato, MN, Marquette, MI, Medford-Klamath Falls, OR, Memphis, TN, Meridian, MS, Miami – Ft. Lauderdale, FL, Milwaukee, WI, Minneapolis – St. Paul, MN, Minot-Bismarck-Dickinson, ND, Missoula, MT, Mobile, AL-Pensacola, FL, Monroe, LA-El Dorado, AR, Monterey-Salinas, CA, Montgomery, AL, Myrtle Beach-Florence, SC, Nashville, TN, New Orleans, LA, New York, NY, Norfolk–Newport News, VA, North Platte, NE, Odessa-Midland, TX, Oklahoma City, OK, Omaha, NE, Orlando-Daytona Beach, FL, Ottumwa, IA-Kirksville, MO, Paducah- KY, Mt Vernon, IL, Palm Springs, CA, Panama City, FL, Parkersburg, WV, Peoria-Bloomington, IL, Philadelphia, PA, Phoenix, AZ, Pittsburgh, PA, Portland, OR, Portland-Auburn, ME, Presque Isle, ME, Providence, RI-New Bedford, MA, Quincy, IL-Hannibal, MO-Keokuk, IA, Raleigh-Durham, NC, Rapid City, SD, Reno, NV, Richmond-Petersburg, VA, Roanoke-Lynchburg, VA, Rochester, MN-Mason City, IA, Rochester, NY, Rockford, IL, Sacramento-Stockton-Modesto, CA, Salisbury, MD, Salt Lake City, UT, San Angelo, TX, San Antonio, TX, San Diego, CA, San Francisco-Oakland-San Jose, CA, Santa Barbara-Santa Maria, CA, Savannah, GA, Seattle-Tacoma, WA, Sherman, TX – Ada, OK, Shreveport, LA, Sioux City, IA, Sioux Falls-Mitchell, SD, South Bend-Elkhart, IN, Spokane, WA, Springfield, MO, Springfield-Holyoke, MA, St. Joseph, MO, St. Louis, MO, Syracuse, NY, Tallahassee, FL-Thomasville, GA, Tampa-St Petersburg-Sarasota, FL, Terre Haute, IN, Toledo, OH, Topeka, KS, Traverse City-Petoskey-Cadillac, MI, Tri-Cities, TN-VA, Tucson, AZ, Tulsa, OK, Twin Falls, ID, Tyler-Longview, TX, Utica, NY, Victoria, TX, Waco-Temple-Bryan, TX, Washington, DC, Watertown, NY, Wausau-Rhinelander, WI, West Palm Beach-Ft. Pierce, FL, Wheeling, WV- Steubenville, OH, Wichita – Hutchinson, KS, Wichita Falls, TX -Lawton, OK, Wilkes Barre-Scranton, PA, Wilmington, NC, Yakima-Pasco-Richland, WA, Youngstown, OH, Yuma, AZ-El Centro, CA, Zanesville, OH

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