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Local Market Performance Report

$295.00

BIA’s Local Market Performance Report details how business verticals allocate their advertising budgets across local television, radio, and streaming. It also shows the competitive position of each media by vertical ad spend. Use the report to inform local market strategies and sales planning.

Based on BIA’s U.S. Local Advertising Forecast, the report is provided as an Excel file with sortable data tables. It focuses on 2025, with additional years available for an extra fee.

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Stop Guessing. Start Knowing. Local Market Performance Report.

Are you maximizing the advertising dollars available in your local market? What are the top vertical spenders in your market? How does your broadcast station compare to other media?

BIA’s Local Market Performance Report answers these questions, giving you clear insights into revenue opportunities. BIA’s sophisticated analysis draws from its U.S. Local Advertising Forecast, which covers the advertising spending of 96 business verticals over a decade of projected spending.

What’s in the Report

The report outlines key insights into your local market, covering traditional over-the-air (OTA) broadcasting and streaming:

  • A list of the top 10 business verticals spending on TV and Radio OTA, TV and Radio Digital, and CTV/OTT
  • Projected overall spending on TV OTA, TV Digital, and CTV/OTT
  • A comparison of your media’s performance against 16 other media outlets

Use the report data to:

  • Strengthen revenue streams
  • Identify emerging opportunities
  • Optimize sales resource allocation
  • Monitor competitive media threats

How the report is delivered:

  • An Excel file with data tables that can be sorted and used as desired.
  • Data for the year 2025
Market

Abilene-Sweetwater, TX, Albany, GA, Albany-Schenectady-Troy, NY, Albuquerque-Santa Fe, NM, Alexandria, LA, Alpena, MI, Amarillo, TX, Anchorage, AK, Atlanta, GA, Augusta, GA, Austin, TX, Bakersfield, CA, Baltimore, MD, Bangor, ME, Baton Rouge, LA, Beaumont-Port Arthur, TX, Bend, OR, Billings, MT, Biloxi-Gulfport, MS, Binghamton, NY, Birmingham, AL, Bluefield-Beckley-Oak Hill, WV, Boise, ID, Boston, MA, Bowling Green, KY, Buffalo, NY, Burlington, VT-Plattsburgh, NY, Butte-Bozeman, MT, Casper-Riverton, WY, Cedar Rapids-Waterloo, IA, Champaign-Springfield-Decatur, IL, Charleston, SC, Charleston-Huntington, WV, Charlotte, NC, Charlottesville, VA, Chattanooga, TN, Cheyenne, WY-Scottsbluff, NE, Chicago, IL, Chico-Redding, CA, Cincinnati, OH, Clarksburg-Weston, WV, Cleveland-Akron, OH, Colorado Springs-Pueblo, CO, Columbia, SC, Columbia-Jefferson City, MO, Columbus, GA, Columbus, OH, Columbus-Tupelo-West Point, MS, Corpus Christi, TX, Dallas-Ft. Worth, TX, Davenport, IA-Rock Island, IL, Dayton, OH, Denver, CO, Des Moines-Ames, IA, Detroit, MI, Dothan, AL, Duluth, MN-Superior, WI, El Paso, TX, Elmira, NY, Erie, PA, Eugene, OR, Eureka, CA, Evansville, IN, Fairbanks, AK, Fargo-Valley City, ND, Flint-Saginaw-Bay City, MI, Fresno-Visalia, CA, Ft. Myers-Naples, FL, Ft. Smith-Fayetteville, AR, Ft. Wayne, IN, Gainesville, FL, Glendive, MT, Grand Junction-Montrose, CO, Grand Rapids-Kalamazoo, MI, Great Falls, MT, Green Bay-Appleton, WI, Greensboro-High Point, NC, Greenville, SC-Asheville, NC, Greenville-New Bern, NC, Greenwood-Greenville, MS, Harlingen-Weslaco-McAllen, TX, Harrisburg-Lancaster-York, PA, Harrisonburg, VA, Hartford-New Haven, CT, Hattiesburg-Laurel, MS, Helena, MT, Honolulu, HI, Houston, TX, Huntsville-Decatur-Florence, AL, Idaho Falls-Pocatello, ID, Indianapolis, IN, Jackson, MS, Jackson, TN, Jacksonville, FL, Johnstown-Altoona, PA, Jonesboro, AR, Joplin, MO-Pittsburg, KS, Juneau, AK, Kansas City, KS-MO, Knoxville, TN, La Crosse-Eau Claire, WI, Lafayette, IN, Lafayette, LA, Lake Charles, LA, Lansing, MI, Laredo, TX, Las Vegas, NV, Lexington, KY, Lima, OH, Lincoln-Hastings-Kearney, NE, Little Rock-Pine Bluff, AR, Los Angeles, CA, Louisville, KY, Lubbock, TX, Macon, GA, Madison, WI, Mankato, MN, Marquette, MI, Medford-Klamath Falls, OR, Memphis, TN, Meridian, MS, Miami – Ft. Lauderdale, FL, Milwaukee, WI, Minneapolis – St. Paul, MN, Minot-Bismarck-Dickinson, ND, Missoula, MT, Mobile, AL-Pensacola, FL, Monroe, LA-El Dorado, AR, Monterey-Salinas, CA, Montgomery, AL, Myrtle Beach-Florence, SC, Nashville, TN, New Orleans, LA, New York, NY, Norfolk–Newport News, VA, North Platte, NE, Odessa-Midland, TX, Oklahoma City, OK, Omaha, NE, Orlando-Daytona Beach, FL, Ottumwa, IA-Kirksville, MO, Paducah- KY, Mt Vernon, IL, Palm Springs, CA, Panama City, FL, Parkersburg, WV, Peoria-Bloomington, IL, Philadelphia, PA, Phoenix, AZ, Pittsburgh, PA, Portland, OR, Portland-Auburn, ME, Presque Isle, ME, Providence, RI-New Bedford, MA, Quincy, IL-Hannibal, MO-Keokuk, IA, Raleigh-Durham, NC, Rapid City, SD, Reno, NV, Richmond-Petersburg, VA, Roanoke-Lynchburg, VA, Rochester, MN-Mason City, IA, Rochester, NY, Rockford, IL, Sacramento-Stockton-Modesto, CA, Salisbury, MD, Salt Lake City, UT, San Angelo, TX, San Antonio, TX, San Diego, CA, San Francisco-Oakland-San Jose, CA, Santa Barbara-Santa Maria, CA, Savannah, GA, Seattle-Tacoma, WA, Sherman, TX – Ada, OK, Shreveport, LA, Sioux City, IA, Sioux Falls-Mitchell, SD, South Bend-Elkhart, IN, Spokane, WA, Springfield, MO, Springfield-Holyoke, MA, St. Joseph, MO, St. Louis, MO, Syracuse, NY, Tallahassee, FL-Thomasville, GA, Tampa-St Petersburg-Sarasota, FL, Terre Haute, IN, Toledo, OH, Topeka, KS, Traverse City-Cadillac, MI, Traverse City-Petoskey-Cadillac, Traverse City-Petoskey-Cadillac, MI, Tri-Cities, TN-VA, Tucson, AZ, Tulsa, OK, Twin Falls, ID, Tyler-Longview, TX, Utica, NY, Victoria, TX, Waco-Temple-Bryan, TX, Washington, DC, Watertown, NY, Wausau-Rhinelander, WI, West Palm Beach-Ft. Pierce, FL, Wheeling, WV- Steubenville, OH, Wichita – Hutchinson, KS, Wichita Falls, TX -Lawton, OK, Wilkes Barre-Scranton, PA, Wilmington, NC, Yakima-Pasco-Richland, WA, Youngstown, OH, Yuma, AZ-El Centro, CA, Zanesville, OH