Local Competition Report
National, regional and local media players fully embrace both traditional and digital advertising platforms, which makes the marketing and advertising marketplace extremely competitive. Uncover how your local ad revenue opportunity is split between direct and indirect competitors.
The Local Competition Report provides the total local advertising spend estimates for TV, radio, mobile, desktop/online, newspaper along with the top digital companies that spend in local markets. Use the report to track how much local revenue the big players like Google, Pandora, Facebook and others spend in local markets. Get a clear picture on the split of competition from national, ad networks and regional sales. The Local Competition Report is available for all U.S. television markets and Census Bureau statistical areas. Select the market of your choice to learn more about all your local market advertising competitors.
Do you wonder about the competition in your local market? BIA’s Local Competition Report answers all the questions you have about local advertising competitors.
Available for all U.S. markets, BIA’s Local Competition Report contains the following information on each local market:
- Competition advertising spend in television, radio, newspaper, mobile and desktop/online
- Local advertising sales channel advertising revenue distribution:
- Local advertising billing estimates for the following major online companies targeting local markets:
- Nationwide advertising estimates
- Top Ten Company Billers in each local market including Online/Desktop, Mobile
- Digital Advertising Revenue (Mobile + Desktop/Online)
- Local Over-the-Air Television Competition
- Local Radio Competition
- Mobile Advertising Revenue
- Sales Channel Advertising Revenue Distribution
Who Should Read This Report?
- Station Managers and Sales Managers who want to track local traditional and digital competition.
- CRO’s, EVP/SP Sales at digital and media companies who compete in local US markets for advertising dollars
- CMO’s that need to understand and plan strategic advertising revenue growth in the markets where their companies operate
- VP and Yield Management at traditional and digital media companies who forecast local advertising sales opportunities
Abilene-Sweetwater, TX, Albany, GA, Albany-Schenectady-Troy, NY, Albuquerque-Santa Fe, NM, Alexandria, LA, Alpena, MI, Amarillo, TX, Anchorage, AK, Atlanta, GA, Augusta, GA, Austin, TX, Bakersfield, CA, Baltimore, MD, Bangor, ME, Baton Rouge, LA, Beaumont-Port Arthur, TX, Bend, OR, Billings, MT, Biloxi-Gulfport, MS, Binghamton, NY, Birmingham, AL, Bluefield-Beckley-Oak Hill, WV, Boise, ID, Boston, MA, Bowling Green, KY, Buffalo, NY, Burlington, VT-Plattsburgh, NY, Butte-Bozeman, MT, Casper-Riverton, WY, Cedar Rapids-Waterloo, IA, Champaign-Springfield-Decatur, IL, Charleston, SC, Charleston-Huntington, WV, Charlotte, NC, Charlottesville, VA, Chattanooga, TN, Cheyenne, WY-Scottsbluff, NE, Chicago, IL, Chico-Redding, CA, Cincinnati, OH, Clarksburg-Weston, WV, Cleveland-Akron, OH, Colorado Springs-Pueblo, CO, Columbia, SC, Columbia-Jefferson City, MO, Columbus, GA, Columbus, OH, Columbus-Tupelo-West Point, MS, Corpus Christi, TX, Dallas-Ft. Worth, TX, Davenport, IA-Rock Island, IL, Dayton, OH, Denver, CO, Des Moines-Ames, IA, Detroit, MI, Dothan, AL, Duluth, MN-Superior, WI, El Paso, TX, Elmira, NY, Erie, PA, Eugene, OR, Eureka, CA, Evansville, IN, Fairbanks, AK, Fargo-Valley City, ND, Flint-Saginaw-Bay City, MI, Fresno-Visalia, CA, Ft. Myers-Naples, FL, Ft. Smith-Fayetteville, AR, Ft. Wayne, IN, Gainesville, FL, Glendive, MT, Grand Junction-Montrose, CO, Grand Rapids-Kalamazoo, MI, Great Falls, MT, Green Bay-Appleton, WI, Greensboro-High Point, NC, Greenville, SC-Asheville, NC, Greenville-New Bern, NC, Greenwood-Greenville, MS, Harlingen-Weslaco-McAllen, TX, Harrisburg-Lancaster-York, PA, Harrisonburg, VA, Hartford-New Haven, CT, Hattiesburg-Laurel, MS, Helena, MT, Honolulu, HI, Houston, TX, Huntsville-Decatur-Florence, AL, Idaho Falls-Pocatello, ID, Indianapolis, IN, Jackson, MS, Jackson, TN, Jacksonville, FL, Johnstown-Altoona, PA, Jonesboro, AR, Joplin, MO-Pittsburg, KS, Juneau, AK, Kansas City, KS-MO, Knoxville, TN, La Crosse-Eau Claire, WI, Lafayette, IN, Lafayette, LA, Lake Charles, LA, Lansing, MI, Laredo, TX, Las Vegas, NV, Lexington, KY, Lima, OH, Lincoln-Hastings-Kearney, NE, Little Rock-Pine Bluff, AR, Los Angeles, CA, Louisville, KY, Lubbock, TX, Macon, GA, Madison, WI, Mankato, MN, Marquette, MI, Medford-Klamath Falls, OR, Memphis, TN, Meridian, MS, Miami – Ft. Lauderdale, FL, Milwaukee, WI, Minneapolis – St. Paul, MN, Minot-Bismarck-Dickinson, ND, Missoula, MT, Mobile, AL-Pensacola, FL, Monroe, LA-El Dorado, AR, Monterey-Salinas, CA, Montgomery, AL, Myrtle Beach-Florence, SC, Nashville, TN, New Orleans, LA, New York, NY, Norfolk–Newport News, VA, North Platte, NE, Odessa-Midland, TX, Oklahoma City, OK, Omaha, NE, Orlando-Daytona Beach, FL, Ottumwa, IA-Kirksville, MO, Paducah- KY, Mt Vernon, IL, Palm Springs, CA, Panama City, FL, Parkersburg, WV, Peoria-Bloomington, IL, Philadelphia, PA, Phoenix, AZ, Pittsburgh, PA, Portland, OR, Portland-Auburn, ME, Presque Isle, ME, Providence, RI-New Bedford, MA, Quincy, IL-Hannibal, MO-Keokuk, IA, Raleigh-Durham, NC, Rapid City, SD, Reno, NV, Richmond-Petersburg, VA, Roanoke-Lynchburg, VA, Rochester, MN-Mason City, IA, Rochester, NY, Rockford, IL, Sacramento-Stockton-Modesto, CA, Salisbury, MD, Salt Lake City, UT, San Angelo, TX, San Antonio, TX, San Diego, CA, San Francisco-Oakland-San Jose, CA, Santa Barbara-Santa Maria, CA, Savannah, GA, Seattle-Tacoma, WA, Sherman, TX – Ada, OK, Shreveport, LA, Sioux City, IA, Sioux Falls-Mitchell, SD, South Bend-Elkhart, IN, Spokane, WA, Springfield, MO, Springfield-Holyoke, MA, St. Joseph, MO, St. Louis, MO, Syracuse, NY, Tallahassee, FL-Thomasville, GA, Tampa-St Petersburg-Sarasota, FL, Terre Haute, IN, Toledo, OH, Topeka, KS, Traverse City-Cadillac, MI, Tri-Cities, TN-VA, Tucson, AZ, Tulsa, OK, Twin Falls, ID, Tyler-Longview, TX, Utica, NY, Victoria, TX, Waco-Temple-Bryan, TX, Washington, DC, Watertown, NY, Wausau-Rhinelander, WI, West Palm Beach-Ft. Pierce, FL, Wheeling, WV- Steubenville, OH, Wichita – Hutchinson, KS, Wichita Falls, TX -Lawton, OK, Wilkes Barre-Scranton, PA, Wilmington, NC, Yakima-Pasco-Richland, WA, Youngstown, OH, Yuma, AZ-El Centro, CA, Zanesville, OH