Master local advertising with BIA’s 2025 Local Market Budgeting Template.
This interactive Excel tool features BIA’s revenue forecasts for 96 business verticals for either TV OTA, TV Digital, or CTV/OTT. Adjustable key parameters allow for modeling different spending scenarios aligned with specific goals.
A must-have for local businesses, agencies, and investors seeking to master local advertising and uncover revenue opportunities. Select your local market and media channel to purchase.
Select a local rated market and media channel (TV OTA, TV Digital and CTV/OTT) to purchase, or email sales@bia.com for custom bundle pricing options.
In the complex world of local advertising, a deep understanding of a local market is a necessity. With numerous variables at play, from consumer behavior to emerging trends, building an accurate revenue budget can feel like navigating a challenging maze.
BIA’s 2025 Local Market Budgeting Template is a powerful tool to help you tune into a local market and get a clear picture of the advertising landscape.
Delivered in user-friendly Excel, this template is pre-populated with BIA’s authoritative 2025 local market advertising forecasts for 96 business verticals. The template estimates ad spend for your choice of one of the following media platforms: TV OTA, TV Digital, and the rapidly growing field of CTV/OTT.
The real power of the template lies in its interactive features that provide the flexibility to make the following adjustments:
Market share estimate: Adjust between conservative and aggressive estimates of overall market share to view results on a monthly and yearly basis.
Business strengths and weaknesses: Adjust over/under sell percentages by vertical to reflect business strengths and weaknesses and demonstrate how these changes influence overall projected market share.
The 2025 Local Budgeting forecast report is available for all TV markets for the following media:
TV OTA
TV Digital
CTV/OTT
Use the data as a basis for factually driven station revenue projections.
Why purchase?
Get a complete understanding of your market and media.
Unlock new advertising revenue opportunities.
Ground strategic advertising planning in solid research.
Get Ahead of the Competition
Ready to take control of your local advertising budget? Simply select your desired local market and media channel to purchase.
If want a template for more than one channel, we offer bundled pricing options. Email us at sales@bia.com to request details.
