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U.S. Local Advertising Forecast 2026

U.S. Local Advertising Forecast 2026

$1,495.00

See where local ad dollars are going with BIA’s 2026 U.S. Local Advertising Forecast. This 100+ slide deck estimates paid local ad spending by national, regional, and small and medium-sized businesses.

It shows how spending breaks down across TV, CTV/OTT, mobile, radio, social media, direct mail, and traditional and digital out-of-home. Multiyear projections, plus market and category insights, point to where spending is growing and where new opportunities are emerging.

Built on BIA’s local advertising revenue data, the deck gives you a complete view of local ad spend so you can plan and sell with confidence.

PDF download | Updated September 2026

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The 2026 U.S. Local Advertising Forecast gives an overview of U.S. local ad spending, with revenue estimates for key local media channels. BIA defines local advertising as any platform that connects local audiences with national, regional or local marketers.

This 100+ page slide deck covers the trends shaping local advertising in 2026, including the factors driving spending in each media channel. It includes estimates from 2022 to 2030.

Companies use the forecast to:

  • Track 2026 opportunities and spending in local media
  • Analyze nationwide local ad spend from 2022 through 2030
  • Understand market drivers and media trends
  • See where verticals such as automotive and legal are spending

What’s inside

  • S. local ad spending estimates for 2022–2030, with a focus on 2026
  • Digital vs. traditional share of wallet
  • The top five media platforms for local ad spending
  • The 10 largest local markets, ranked by growth and percentage increase
  • Regional analysis and 2026 share of wallet
  • Top spenders and fastest-growing verticals

Channel forecasts included

  • Local video
  • CTV/OTT
  • PC/laptop
  • Mobile
  • Social
  • Radio
  • Newspaper
  • Direct mail
  • Out-of-home (OOH) and digital out-of-home (DOOH)

Want to go deeper? Get interactive access to the full forecast across 18 media and 96 verticals with the U.S. Local Advertising Forecast: Nationwide View. It includes this deck plus a one-year BIA ADVantage subscription. Learn more about BIA ADVantage

Questions? Email advantage@bia.com.

Already a BIA ADVantage client? Log in to view your local market data and the forecast report.

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