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U.S. Local Advertising Forecast 2018

$1,495.00

The U.S. Local Advertising Forecast 2018 provides a complete overview of paid U.S. local advertising. It includes a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for twelve media (i.e., online/digital, mobile, direct mail, television, radio, IYP and PYP, Out-of-Home, social, newspapers and magazines.) The forecast provides 360-degree view of the market for local advertising — defined as some form of targeted messaging to specific geographic markets — spent by national, regional and SMB advertisers.

Product Description

The U.S. Local Advertising Forecast 2018 delivers a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for twelve media. BIA/Kelsey defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers.

The forecast offers a comprehensive and authoritative view of the local landscape, delivering an objective and credible five-year market outlook and analyzing the key drivers and assumptions behind top-line numbers. In addition to the national forecast, individual media covered in the forecast include:

  • Direct mail
  • Directories
  • Local video
  • Local over-the-air television
  • Local cable television
  • Magazines
  • Mobile
  • Newspaper
  • Online
  • Out-of-home/OOH video
  • Radio
  • Social

Companies use the U.S. Local Advertising Forecast to:

  • Acquire a reliable view of the ad spend in local media
  • Understand the market outlook now and in five years
  • Gain insights around the key drivers and assumptions behind top-line numbers
  • Drill into specific media to track activity and opportunity

Forecast Contents

National Overview – Total U.S. Spending

  • Total U.S. ad spending nationally and in local markets (analysis and insights by BIA/Kelsey Chief Economist and analyst team)
  • Local advertising five-year forecast
  • Local ad market and traditional media
  • Steady shift toward digital media (dollars & percentage)

Individual Media Forecasts

  • Five-year forecasts for each media
  • Revenues and shares for each media
  • Order of media per their contribution to local media pie in 2017
  • Annual revenue changes for each media

Critical Analysis Topics

  • Local video advertising revenue and distribution across media
  • Location-targeted mobile ad spend and revenues
  • Mobile advertising revenue drivers
  • Local-Targeted Mobile Ad Spend by Format
  • S. social mobile versus desktop/tablet ad spend
  • Social media advertising by company
  • Television and radio over-the-air and online revenue
  • Local versus national ad spend for mobile and social
  • Distribution of 2018 Local Radio Station Advertising
  • Key media takeaways

Who Should Read This Report?

  • Media executives in charge of planning and budgeting advertising spending
  • Sales leaders and sales strategists
  • CMOs
  • CROs
  • Any executive with a role in selling digital advertising or marketing solutions