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U.S. Local Advertising Forecast 2026

U.S. Local Advertising Forecast 2026

$1,495.00

Unlock the full potential of local advertising with BIA’s 2026 U.S. Local Advertising Forecast. This 100+ slide deck delivers detailed estimates of paid local ad spending across national, regional, and small to medium sized businesses.

It provides a clear view of where ad dollars are going across media including TV, CTV and OTT, mobile, radio, social media, direct mail, and both digital and traditional out of home. Multiyear projections and market and category insights highlight growth and emerging opportunities.

Backed by BIA’s trusted market intelligence, the deck delivers the data needed to gain a complete view of local advertising spend and support smarter business decisions.

Updated April 2026

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The 2026 U.S. Local Advertising Forecast offers an overview of local advertising spending in the U.S. and revenue estimates for key local media channels. BIA defines local advertising as platforms that connect local audiences with national, regional, and local marketers.

The report is a 90+ page slide deck delivering details on local advertising trends for 2026 such as factors influencing spending. across media channels. It includes estimates from 2020 to 2029 for

Companies use the U.S. Local Advertising Forecast to:

  • Track opportunities and spend in local media for 2026
  • Obtain a ten-year forecast of nationwide local ad spend for historical and forward-looking analysis
  • Understand market drivers and media trends
  • Identify where business verticals like Auto and Legal are spending ad dollars

Key contents:

  • U.S. advertising spending estimates for 2020-2029, focusing on 2026
  • Digital vs. traditional media share of wallet
  • Top five media platforms for local ad spending
  • The ten largest local markets ranked by growth and percentage increase
  • Regional analysis and share of wallet for 2026
  • Insights on top spenders and growth verticals.

Media channels covered in the forecast:

  • Local Video Forecast
  • Local CTV/OTT Forecast
  • Local PC/Laptop Forecast
  • Local Mobile Forecast
  • Local Social Forecast
  • Local Radio Forecast
  • Local Newspaper Forecast
  • Local Direct Mail Forecast
  • Local Out of Home (OOH) and Digital OOH (DOOH) Forecast

The forecast is delivered in PDF format.

Upgrade Option: Gain expanded access to the U.S. Local Advertising Forecast through BIA ADVantage, an advertising revenue intelligence platform. Click here for more details. If you have any questions, please contact us at advantage@bia.com.

Are you currently a BIA ADVantage client? Log in now to view your local market data and access the forecast report.

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