2024 Local Political Ad Spend Forecast Report


BIA’s Local Market Political Ad Spend Report offers valuable insights into political ad expenditure across local media. Covering all 210 US television markets, this comprehensive report presents BIA’s total political advertising estimates for political spending for TV OTA, Radio OTA, Cable, Direct Mail, and Other. It also offers analysis on the top growing media for political advertising and analyzes expectations around digital ad spend, CTV/OTT and more.

Media companies, ad agencies, investors, and others can utilize this report to identify where campaigns and politicians allocate their advertising budgets within specific markets. Local sellers can use the information in this report to promote their media channel.

This report uses BIA’s 2024 U.S. Local Advertising Forecast issued in March 2024.

BIA ADVantage Clients: Log into BIA ADVantage to download the spreadsheet report.

Want to capitalize on the huge ad spend during the 2024 election season? This comprehensive report, which covers all 210 TV markets, provides BIA’s ad spend estimates for media share for TV OTA, Radio OTA, Cable, Direct Mail, and Other for 2024. It also examines local political’s share within the full local media marketplace, comparisons of ad spending to previous elections, and the growth media being used this political season in both presidential and down ballet races and issue based campaigns.

Why purchase this report?

 Gain a competitive edge by tracking political ad spending

 Compare ad spend across individual markets

 Show spend in your local market by media to engage advertisers

 Ground your strategic planning in solid research

 Identify competitive ad spend in target-rich local markets

The report is delivered in an easy-to-use PDF format. Use BIA’s insights for financial projections, presentations, sales sheets, and investment prospectuses.

Would you rather purchase local political ad data for just one market? 

Contact BIA ADVantage Clients, log into BIA ADVantage to view your local market political advertising estimates.