Local Market Political Ad Spend Report 2023-2024


BIA’s Local Market Political Ad Spend Report offers valuable insights into political ad expenditure across local markets in the US.

Covering all 210 US television markets, this comprehensive report presents BIA’s total political advertising estimates for political spending for TV OTA, Radio OTA, Cable, Direct Mail, and Other. It also analyzes expectations around digital ad spend, CTV/OTT and more.

Media companies, ad agencies, investors, and others can utilize this report to identify where campaigns and politicians allocate their advertising budgets within specific markets.

This report uses BIA’s 2024 U.S. Local Advertising Forecast issued in October 2023.

BIA ADVantage Clients: Log into BIA ADVantage to download the spreadsheet report.

Want to capitalize on the huge ad spend during the 2024 election season? This comprehensive report, which covers all 210 TV markets, provides BIA’s ad spend estimates for media share for TV OTA, Radio OTA, Cable, Direct Mail, and Other for 2023 and 2024.

Why purchase this report?

✅ Gain a competitive edge by tracking anticipated political ad spending

✅ Compare ad spend across individual markets

✅ Track early political ad spending

✅ Ground your strategic planning in solid research

✅ Identify competitive ad spend in target-rich local markets

The report is delivered in an easy-to-use PDF format. Use BIA’s insights for financial projections, presentations, sales sheets, and investment prospectuses.

Would you rather purchase local political ad data for just one market? Contact BIA ADVantage Clients, log into BIA ADVantage to view your local market political advertising estimates.