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Local Market Political Ad Spend Report 2022

$1,495.00

Updated December 2021, BIA’s Local Market Political Ad Spend Report is your key to understanding the upcoming political ad spend in local markets in the US. This report is an excel file with forecasted 2022 local political ad spend for all 210 US television markets. The forecast provides the political spend by Cable, Direct Mail, Radio, Digital and TV for comparison. Media companies, ad agencies, investors and others can use the report to identify the media where campaigns and politicians are spending their advertising dollars in their markets.

Individual markets available for purchase for $195. Email sales@bia.com for details.

BIA ADVantage Clients: Log into BIA ADVantage to download the forecast spreadsheet.

For all 210 TV markets, the Local Market Political Ad Spend Report provides:

  • 2022 Political ad spending by share by media: Cable, Direct Mail, Radio, Digital and TV in each market.

The report is delivered in Excel format that is easy to import into a CRM system or other marketing/business tools. Use the data as a basis for financial projections, presentations, sales sheets or investment prospectuses.

Why purchase ?

  • Understand political ad spend to compare to individual markets
  • Unlock new advertising revenue opportunities
  • Ground strategic advertising planning in solid research
  • Identify Cable, Direct Mail, Radio, Digital and TV TV spots, radio ads and interactive for your target-rich local market

Looking for just one market? Contact sales@bia.com

BIA ADVantage Clients: Email clientinfo@bia.com to request political forecast for your market(s).