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BIA's Trends & Opportunities for 2026

BIA’s Trends & Opportunities for 2026

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2026: The $182B Local Advertising Opportunity — 10 Trends Shaping the Year Ahead

Local advertising is entering a pivotal growth phase. With U.S. local ad spending projected to reach $182 billion in 2026, understanding where demand is accelerating and how budgets are shifting has never been more critical.

Based on BIA’s proprietary data and analysis, this report identifies the 10 most significant trends reshaping local media and guiding smarter revenue decisions in 2026. BIA is pleased to offer this report as a free download.

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This comprehensive 15-page report unpacks ten game-changing trends reshaping local advertising, including:

  • The massive $89 billion digital transformation in local markets
  • Revolutionary changes in Connected TV advertising
  • The surprising renaissance of direct mail in the digital age
  • Emerging opportunities in the $8.5B legal marketing sector
  • The $16.8B surge in social media driven by short-form video

What we cover in the report:

  1. The Evolving Local Video Landscape: 2026’s Cross-Platform Shifts
  2. Hyper-Local Momentum: The Verticals Poised for the Biggest 2026 Gains
  3. Out-of-Home (OOH) Growth Accelerates as Digital Capabilities Expand
  4. The Acceleration of Localized Media Spending
  5. Where CTV + Broadcast Meet, Revenue Grows
  6. Local Video and Fast-Moving Digital: The Auto Industry’s Secret Weapons
  7. Three Verticals Driving the Local Digital Shift in 2026
  8. Election-Year Ad Outlook: Linear Strength + Hybrid Video Growth
  9. Breakout Channel: Local Social Video Driving a Shift in Social Ad Spend
  10. Radio’s Resilience Through Digital Extension

Why This Report Matters

Whether you’re in traditional or digital media, this report provides actionable insights to:

  • Identify emerging revenue opportunities
  • Adapt to changing consumer behaviors
  • Position your local sales and product strategies for 2026 and beyond

Prepared by BIA’s analyst team, this report is a must read for media executives, marketing leaders, and business strategists who need to stay ahead of local advertising trends and capitalize on emerging opportunities.

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