Over-The-Top (OTT) Forecast Snapshot for Local TV Markets
As more viewers, and their media consumption migrate from linear TV, advertisers are becoming harder pressed to get the impressions they need for their video campaigns. Ad buyers are finding the combination of targetable impressions in Over-the-Top (OTT) across platforms complement the reach they continue to get from broadcast local TV.
BIA estimates OTT ad spend for every local TV market across 95 important business verticals. Get a snapshot for your local market that will include BIA’s 2021 estimates for the following:
- Total spend in a market
- OTT spend across 95 business verticals
Once purchased, we will contact you within 24 business hours to confirm the local TV market you want covered in the Forecast Snapshot.