Shop

U.S. Local Advertising Forecast: Nationwide View

U.S. Local Advertising Forecast: Nationwide View

$2,895.00

$2,995.00 / one-year subscription

See where local ad dollars are going before your competitors do.

BIA tracks local advertising nationwide and market by market. Media companies, agencies and investors rely on our U.S. Local Advertising Forecast to plan revenue, size opportunities and spot shifts early.

This subscription gives you the nationwide view of the forecast in BIA ADVantage, our advertising revenue intelligence platform.

What’s included

  • Interactive nationwide forecast covering 18 media and 96 verticals, 2022–2030
  • U.S. Local Advertising Forecast deck: 100+ ready-to-use slides and graphics
  • Vertical reports on political, automotive, legal, financial services and more
  • All forecast updates released during your 12-month subscription

Need market-level detail? Shop local market forecasts

Already a BIA ADVantage client? Log in to access the nationwide report.

Category:

Know where local ad dollars are going, and where they’re headed next.

BIA’s U.S. Local Advertising Forecast shows how advertisers spend across traditional and digital media, and why that spending is shifting.

The forecast covers every medium that earns revenue by selling access to local audiences. That includes ad buys aimed at specific local and regional markets by all types of advertisers: national brands, regional companies and small and medium-sized businesses (SMBs).

Use the forecast to:

  1. Track share of wallet across all media, with historical, current-year and projected spend.
  2. Go deep on individual media, including local TV, radio, mobile, social, PC/laptop, CTV/OTT and out-of-home.
  3. Spot growth and decline in key categories such as political, automotive, retail, legal, finance and healthcare.
  4. Build sharper sales strategies for national, regional and SMB advertisers.
  5. Plan with confidence using a market outlook that runs through 2030.

Your subscription includes

  • BIA ADVantage access: interactive views of the nationwide ad market across 18 media and 96 business verticals, 2022–2030.
  • The U.S. Local Advertising Forecast deck: 100+ slides of objective analysis on the issues and trends shaping local ad spend. See deck details
  • All forecast updates released during your one-year subscription.

What happens after you buy

  • You’ll receive a PDF of the latest forecast deck.
  • Within one business day, BIA Client Services will email your BIA ADVantage login details.

Questions? Email advantage@bia.com.
Already a BIA ADVantage client? Log in to view the forecast and your local market data.

Related products