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BIA’s Trends & Opportunities for 2025

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2025’s $171B Local Advertising Haul: Ten Emerging Trends that Spark Opportunity

The local advertising landscape is on the cusp of a dramatic transformation. With projected earnings of $171 billion in 2025, understanding these shifts isn’t just valuable—it’s essential for your business success.

Discover the top trends driving local media opportunities and transform your local advertising strategy.

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This comprehensive 15-page report unpacks ten game-changing trends reshaping local advertising, including:

  • The massive $89 billion digital transformation in local markets
  • Revolutionary changes in Connected TV advertising
  • The surprising renaissance of direct mail in the digital age
  • Emerging opportunities in the $8.5B legal marketing sector
  • The $16.8B surge in social media driven by short-form video

What we cover in the report:

  • Digital’s Growing Impact: A remarkable $89 billion digital shift is reshaping local markets
  • Connected TV’s Evolution: The landscape of Connected TV advertising is taking new forms
  • Direct Mail’s Fresh Approach: Traditional channels find new relevance in the digital age
  • Legal Marketing Expansion: New opportunities emerge in an $8.5 billion sector
  • Social Media Growth: Short-form video leads a $16.8B advancement in social platforms
  • Digital-Out-of-Home: Set to experience strong growth thanks to developments in CTV and availability of real-time data
  • Auto: Legacy power player in local media set to spend over $12 billion
  • Local Audio: Consumer behaviors, digital integration and key spend by business verticals presenting new opportunities
  • Short-Form Video: The revolution driving a $16.8B social media ad surge
  • The “3 Rs” for Ad Revenue: The influence of three core verticals – Restaurants, Real Estate, and Retail – for local media sellers.

Why This Report Matters

Whether you’re in traditional or digital media, this report provides actionable insights to:

  • Identify emerging revenue opportunities
  • Adapt to changing consumer behaviors
  • Position your local sales and product strategies for 2025 and beyond

Prepared by BIA’s analyst team, this report is a must read for media executives, marketing leaders, and business strategists who need to stay ahead of local advertising trends and capitalize on emerging opportunities.

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