1-703-818-2425 orders@biakelsey.com
MAV Vertical Ad View Cover For Shopping Cart 800×800

Vertical Ad View

$195.00

Vertical Ad View is available for any local market and offers an informative, graphical view into the ad spending for a specific vertical subcategory in a local market. This “view” explains the media mix and importance of a vertical. Select the market and vertical subcategory of your choice.

Clear

Product Description

Coverage: 1 MARKET, 12 MEDIA, 1 VERTICAL SUBCATEGORY

Vertical Ad View, part of the Media Ad View forecasting suite, delivers an informative, graphical view into the local market ad spending across 12 media for a specific vertical subcategory.

The information in the report includes:

  • A total advertising market overview
  • A five‐year revenue growth trend analysis for total market media ad spending
  • A media‐to‐category matrix that covers 12 media and 1 vertical subcategory (see full list below.)

Report delivered as a PDF.

How businesses use Vertical Ad View:

  • Understand media mix and weight of a vertical
  • Gauge the total advertising spending for 1 vertical subcategory in a specific market
  • Help clients focused on a specific vertical determine best media mix to support objectives
  • Guide product development teams to deliver effective ad solutions
  • Allocate marketing and ad budget based on solid projections

Media covered in the report:

  • Direct mail
  • Local video
  • Local over-the-air television
  • Local cable television
  • Out-of-home/OOH video
  • Newspaper
  • Online
  • Radio
  • Mobile
  • Directories
  • Social
  • Magazines

Subcategories Available for each vertical (choice of 1 subcategory per report)

Automotive

  • Automobile Dealers & Automotive Manufacturers
  • Other Motor Vehicle Dealers
  • Automotive Parts and Accessories Stores
  • Tire Dealers
  • Gasoline Stations & Automotive Repair

Education

  • Business Schools and Computer and Management Training
  • Technical and Trade Schools
  • Other Schools and Instruction
  • Educational Support Service

Financial/Insurance

  • Commercial banking
  • Savings institutions
  • Credit unions, federally chartered
  • Securities brokerage
  • Portfolio management
  • Investment advice
  • Direct life insurance carriers
  • Direct health and medical insurance carriers
  • Auto Insurance
  • Direct property and casualty insurance carriers
  • Insurance agencies and brokerages

General Services

  • Legal Services
  • Accounting, Tax Preparation, Bookkeeping, and Payroll Services
  • Architectural, Engineering, and Related Services
  • Specialized Design Services
  • Computer Systems Design and Related Services
  • Management, Scientific, and Technical Consulting Services
  • Scientific Research and Development Services
  • Advertising, Public Relations, and Related Services
  • Other Professional, Scientific, and Technical Services
  • Temporary Help Services
  • Janitorial Services
  • Landscaping Services

Health Care

  • Offices of Physicians
  • Offices of Dentists
  • Offices of Chiropractors
  • Offices of Optometrists
  • Hospitals
  • Nursing and Residential Care Facilities
  • Veterinary Services
  • Pharmacies and Drug Stores & Drug Advertising

Leisure/Recreation

  • Traveler Accommodation: Hotels-Motels
  • Airline Transportation
  • RV (Recreational Vehicle) Parks and Recreational Camps
  • Performing Arts Companies
  • Spectator Sports
  • Museums, Historical Sites, and Similar Institutions
  • Amusement Parks and Arcades
  • Gambling Industries
  • Other Amusement and Recreation Industries
  • Motion Picture and Video Exhibition

Media

  • Newspaper Publishers
  • Periodical Publishers
  • Radio Stations
  • Television Broadcasting
  • Cable and Other Subscription Programming

Restaurants

  • Full-Service Restaurants
  • Quick Service Restaurants/Fast Foods
  • Special Food Services
  • Bars
  • Supermarkets and Other Grocery (except Convenience) Stores
  • Convenience Stores
  • Beer and Wine, and Liquor Stores

Retail

  • Furniture Stores
  • Home Furnishings Stores
  • Floor Covering Stores
  • Other Home Furnishings Stores
  • Household Appliance Stores
  • Radio, Television, and Other Electronics Stores
  • Computer and Software Stores
  • Home Centers
  • Paint and Wallpaper Stores
  • Hardware Stores
  • Lawn and Garden Equipment and Supplies Stores
  • Men’s Clothing Stores
  • Women’s Clothing Stores
  • Children’s and Infants’ Clothing Stores
  • Family Clothing Stores
  • Clothing Accessories Stores
  • Other Clothing Stores
  • Shoe Stores
  • Jewelry, Luggage, and Leather Goods Stores
  • Sporting Goods Stores
  • Hobby, Toy, and Game Stores
  • Book Stores
  • Department Stores (except Discount Department Stores)
  • Discount Department Stores
  • Warehouse Clubs and Supercenters
  • All Other General Merchandise Stores
  • Office Supplies and Stationery Stores
  • Gift, Novelty, and Souvenir Stores

Technology

  • Wired Telecommunications Carriers
  • Wireless Telecommunications Carriers (except Satellite)
  • Cable & Satellite Delivery
  • Other Telecommunications