Coverage: 1 MARKET, 12 MEDIA, 1 VERTICAL SUBCATEGORY
Vertical Ad View, part of the Media Ad View forecasting suite, delivers an informative, graphical view into the local market ad spending across 12 media for a specific vertical subcategory.
The information in the report includes:
- A total advertising market overview
- A five‐year revenue growth trend analysis for total market media ad spending
- A media‐to‐category matrix that covers 12 media and 1 vertical subcategory (see full list below.)
Report delivered as a PDF.
How businesses use Vertical Ad View:
- Understand media mix and weight of a vertical
- Gauge the total advertising spending for 1 vertical subcategory in a specific market
- Help clients focused on a specific vertical determine best media mix to support objectives
- Guide product development teams to deliver effective ad solutions
- Allocate marketing and ad budget based on solid projections
Media covered in the report:
- Direct mail
- Local video
- Local over-the-air television
- Local cable television
- Out-of-home/OOH video
- Newspaper
- Online
- Radio
- Mobile
- Directories
- Social
- Magazines
Subcategories Available for each vertical (choice of 1 subcategory per report)
Automotive
- Automobile Dealers & Automotive Manufacturers
- Other Motor Vehicle Dealers
- Automotive Parts and Accessories Stores
- Tire Dealers
- Gasoline Stations & Automotive Repair
Education
- Business Schools and Computer and Management Training
- Technical and Trade Schools
- Other Schools and Instruction
- Educational Support Service
Financial/Insurance
- Commercial banking
- Savings institutions
- Credit unions, federally chartered
- Securities brokerage
- Portfolio management
- Investment advice
- Direct life insurance carriers
- Direct health and medical insurance carriers
- Auto Insurance
- Direct property and casualty insurance carriers
- Insurance agencies and brokerages
General Services
- Legal Services
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services
- Architectural, Engineering, and Related Services
- Specialized Design Services
- Computer Systems Design and Related Services
- Management, Scientific, and Technical Consulting Services
- Scientific Research and Development Services
- Advertising, Public Relations, and Related Services
- Other Professional, Scientific, and Technical Services
- Temporary Help Services
- Janitorial Services
- Landscaping Services
Health Care
- Offices of Physicians
- Offices of Dentists
- Offices of Chiropractors
- Offices of Optometrists
- Hospitals
- Nursing and Residential Care Facilities
- Veterinary Services
- Pharmacies and Drug Stores & Drug Advertising
Leisure/Recreation
- Traveler Accommodation: Hotels-Motels
- Airline Transportation
- RV (Recreational Vehicle) Parks and Recreational Camps
- Performing Arts Companies
- Spectator Sports
- Museums, Historical Sites, and Similar Institutions
- Amusement Parks and Arcades
- Gambling Industries
- Other Amusement and Recreation Industries
- Motion Picture and Video Exhibition
Media
- Newspaper Publishers
- Periodical Publishers
- Radio Stations
- Television Broadcasting
- Cable and Other Subscription Programming
Restaurants
- Full-Service Restaurants
- Quick Service Restaurants/Fast Foods
- Special Food Services
- Bars
- Supermarkets and Other Grocery (except Convenience) Stores
- Convenience Stores
- Beer and Wine, and Liquor Stores
Retail
- Furniture Stores
- Home Furnishings Stores
- Floor Covering Stores
- Other Home Furnishings Stores
- Household Appliance Stores
- Radio, Television, and Other Electronics Stores
- Computer and Software Stores
- Home Centers
- Paint and Wallpaper Stores
- Hardware Stores
- Lawn and Garden Equipment and Supplies Stores
- Men’s Clothing Stores
- Women’s Clothing Stores
- Children’s and Infants’ Clothing Stores
- Family Clothing Stores
- Clothing Accessories Stores
- Other Clothing Stores
- Shoe Stores
- Jewelry, Luggage, and Leather Goods Stores
- Sporting Goods Stores
- Hobby, Toy, and Game Stores
- Book Stores
- Department Stores (except Discount Department Stores)
- Discount Department Stores
- Warehouse Clubs and Supercenters
- All Other General Merchandise Stores
- Office Supplies and Stationery Stores
- Gift, Novelty, and Souvenir Stores
Technology
- Wired Telecommunications Carriers
- Wireless Telecommunications Carriers (except Satellite)
- Cable & Satellite Delivery
- Other Telecommunications
