Vertical Ad View


Vertical Ad View is available for any local market and offers an informative, graphical view into the ad spending for a specific vertical subcategory in a local market. This “view” explains the media mix and importance of a vertical. Select the market and vertical subcategory of your choice.



Vertical Ad View, part of the Media Ad View forecasting suite, delivers an informative, graphical view into the local market ad spending across 12 media for a specific vertical subcategory.

The information in the report includes:

  • A total advertising market overview
  • A five‐year revenue growth trend analysis for total market media ad spending
  • A media‐to‐category matrix that covers 12 media and 1 vertical subcategory (see full list below.)

Report delivered as a PDF.

How businesses use Vertical Ad View:

  • Understand media mix and weight of a vertical
  • Gauge the total advertising spending for 1 vertical subcategory in a specific market
  • Help clients focused on a specific vertical determine best media mix to support objectives
  • Guide product development teams to deliver effective ad solutions
  • Allocate marketing and ad budget based on solid projections

Media covered in the report:

  • Direct mail
  • Local video
  • Local over-the-air television
  • Local cable television
  • Out-of-home/OOH video
  • Newspaper
  • Online
  • Radio
  • Mobile
  • Directories
  • Social
  • Magazines

Subcategories Available for each vertical (choice of 1 subcategory per report)


  • Automobile Dealers & Automotive Manufacturers
  • Other Motor Vehicle Dealers
  • Automotive Parts and Accessories Stores
  • Tire Dealers
  • Gasoline Stations & Automotive Repair


  • Business Schools and Computer and Management Training
  • Technical and Trade Schools
  • Other Schools and Instruction
  • Educational Support Service


  • Commercial banking
  • Savings institutions
  • Credit unions, federally chartered
  • Securities brokerage
  • Portfolio management
  • Investment advice
  • Direct life insurance carriers
  • Direct health and medical insurance carriers
  • Auto Insurance
  • Direct property and casualty insurance carriers
  • Insurance agencies and brokerages

General Services

  • Legal Services
  • Accounting, Tax Preparation, Bookkeeping, and Payroll Services
  • Architectural, Engineering, and Related Services
  • Specialized Design Services
  • Computer Systems Design and Related Services
  • Management, Scientific, and Technical Consulting Services
  • Scientific Research and Development Services
  • Advertising, Public Relations, and Related Services
  • Other Professional, Scientific, and Technical Services
  • Temporary Help Services
  • Janitorial Services
  • Landscaping Services

Health Care

  • Offices of Physicians
  • Offices of Dentists
  • Offices of Chiropractors
  • Offices of Optometrists
  • Hospitals
  • Nursing and Residential Care Facilities
  • Veterinary Services
  • Pharmacies and Drug Stores & Drug Advertising


  • Traveler Accommodation: Hotels-Motels
  • Airline Transportation
  • RV (Recreational Vehicle) Parks and Recreational Camps
  • Performing Arts Companies
  • Spectator Sports
  • Museums, Historical Sites, and Similar Institutions
  • Amusement Parks and Arcades
  • Gambling Industries
  • Other Amusement and Recreation Industries
  • Motion Picture and Video Exhibition


  • Newspaper Publishers
  • Periodical Publishers
  • Radio Stations
  • Television Broadcasting
  • Cable and Other Subscription Programming


  • Full-Service Restaurants
  • Quick Service Restaurants/Fast Foods
  • Special Food Services
  • Bars
  • Supermarkets and Other Grocery (except Convenience) Stores
  • Convenience Stores
  • Beer and Wine, and Liquor Stores


  • Furniture Stores
  • Home Furnishings Stores
  • Floor Covering Stores
  • Other Home Furnishings Stores
  • Household Appliance Stores
  • Radio, Television, and Other Electronics Stores
  • Computer and Software Stores
  • Home Centers
  • Paint and Wallpaper Stores
  • Hardware Stores
  • Lawn and Garden Equipment and Supplies Stores
  • Men’s Clothing Stores
  • Women’s Clothing Stores
  • Children’s and Infants’ Clothing Stores
  • Family Clothing Stores
  • Clothing Accessories Stores
  • Other Clothing Stores
  • Shoe Stores
  • Jewelry, Luggage, and Leather Goods Stores
  • Sporting Goods Stores
  • Hobby, Toy, and Game Stores
  • Book Stores
  • Department Stores (except Discount Department Stores)
  • Discount Department Stores
  • Warehouse Clubs and Supercenters
  • All Other General Merchandise Stores
  • Office Supplies and Stationery Stores
  • Gift, Novelty, and Souvenir Stores


  • Wired Telecommunications Carriers
  • Wireless Telecommunications Carriers (except Satellite)
  • Cable & Satellite Delivery
  • Other Telecommunications