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Insights into Local Advertising – Financial Services

$195.00

Introducing report on businesses in the Financial & Insurance Vertical spend on local advertising. Stay ahead of the game with comprehensive insights into the ad spend of nine verticals within the Financial & Insurance Vertical. From Auto & Direct Property Insurance to Investment & Retirement Advice, we’ve got you covered. 

BIA ADVantage Clients: Log into BIA ADVantage to download the report.

Number of Pages:45 

BIA Financial & Insurance Category includes:  

  • Auto & Direct Property Insurance 
  • Commercial Banking 
  • Consumer Lending & Mortgages 
  • Credit Cards 
  • Direct Health & Medical Insurance Carriers 
  • Direct Life Insurance Carriers 
  • Insurance Agencies & Brokerages 
  • Investment & Retirement Advice 
  • Saving/Credit Institutions & Other Loan Services 

This vertical ad report offers the following analysis: 

  • Detailed overview of Financial & Insurance Category spending in all TV markets to examine growth and declines in traditional and digital media. 
  • Examination of Financial/Insurance Category spending by 16 media 
  • Identification of media growing share of ad spend. 
  • Digital trends 2025-2028 
  • Local strategies for Selling into the Financial/Insurance vertical. 

Who should read this report? 

  • Local sellers actively selling to Financial & Insurance Services businesses. 
  • Chief Revenue Officers setting goals and budgets for local sales 
  • Media leaders seeking a strategic approach to Financial & Insurance Services  
  • Analysts, Investors 

NOTE: BIA ADVantage subscribers can login to access the report and run custom auto reports for local markets.