Insights into Local Advertising – Financial Vertical


Introducing report on businesses in the Financial & Insurance Vertical spend on local advertising. Stay ahead of the game with comprehensive insights into the ad spend of nine verticals within the Financial & Insurance Vertical. From Auto & Direct Property Insurance to Investment & Retirement Advice, we’ve got you covered. Harness the potential of 16 local media platforms, including Cable TV, CTV/OTT, and Mobile, to maximize your reach. With a projected increase of 9.5% in 2024, seize the opportunity to tap into the $22.4 billion market. Don’t miss out on the chance to elevate your financial/insurance business with BIA ADVantage™. 

Number of Pages:16 

BIA Financial & Insurance Category includes:  

  • Auto & Direct Property Insurance 
  • Commercial Banking 
  • Consumer Lending & Mortgages 
  • Credit Cards 
  • Direct Health & Medical Insurance Carriers 
  • Direct Life Insurance Carriers 
  • Insurance Agencies & Brokerages 
  • Investment & Retirement Advice 
  • Saving/Credit Institutions & Other Loan Services 

This vertical ad report offers the following analysis: 

  • Detailed overview of Financial & Insurance Category spending in all TV markets to examine growth and declines in traditional and digital media. 
  • Examination of Financial/Insurance Category spending by 16 media 
  • Identification of media growing share of ad spend. 
  • Digital trends 2023-2027 
  • Local strategies for Selling into the Financial/Insurance vertical. 

Who should read this report? 

  • Local sellers actively selling to Financial & Insurance Services businesses. 
  • Chief Revenue Officers setting goals and budgets for local sales 
  • Media leaders seeking a strategic approach to Financial & Insurance Services  
  • Analysts, Investors 

Figures and tables included in the report include:  

  • Total Financial & Insurance Services across Media Channels (2019 – 2027) 
  • Top Media Channels by Spend and Growth in 2024 
  • Distribution of Financial & Insurance businesses by Media Channel (2023-2025) 
  • Spending in Digital vs. Traditional Media (2023-2027) 
  • Digital Spending by Ad Platform 2024