Insights into Local Advertising – Financial Vertical


Examine how the financial vertical will spend in local advertising in the report, “Insights in Local Advertising – Financial/Insurance Vertical.” Using BIA’s  U.S. Ad Forecast, the report examines how advertising dollars are being allocated and spent across traditional and digital media and the estimated ad spend for 2021-2026.

The report is part of a series designed to help local media organizations understand the media spending trends and behaviors of advertisers within key vertical industries, as well as how consumer media consumption behavior drives marketing spend allocation. Published: Aug 2022.

Number of Pages:20

The report “Insights in Local Advertising 2022 – Financial/Insurance Vertical” examines local media spending trends and consumer media usage habits in the financial industry. The report offers the following analysis:

  • Detailed overview of automotive spending in all TV markets across 16 media for both 2021 and 2026.
  • Total auto spending by all 8 financial sub-verticals in 2022
  • Profiles of the financial ad spending by media for 2021 and 2026 to reveal growth and declines in traditional and digital media.
  • Outline of spending within the industry’s sub-verticals, which include: Auto & Direct Property Insurance, Consumer Lending & Mortgages, Credit Cards, Direct Health and Medical, Direct Life Insurance, Investment & Retirement Advice and Commercial Banking.
  • Examination of the ad spend in the top 50 U.S. markets.
  • Comprehensive take-aways for both media companies and platform solution providers that offer actionable advice on where businesses should focus their efforts within the financial vertical.

Who should read this report?

  • Media Leaders seeking a strategic approach to financial advertisers and marketers
  • Marketers and sales leaders in media and financial companies
  • Marketing platform developers
  • Media sales professionals
  • Analysts, Investors

Figures and tables included in the report include: 

  • Financial Spending By Sub-Vertical
  • Financial Spending by Media Channel
  • Distribution of Financial Spending by Media
  • Financial Spending in Digital vs. Traditional Media
  • Per Capita Financial Spending in Top 10 Media Markets 2022

NOTE: BIA ADVantage subscribers can login to access the report and run custom financial reports for local markets.