Insights in Local Advertising – Quick Service Restaurant Industry


The vertical report, “Insights  in Local Advertising – Quick Service Restaurant Industry” examines how advertising dollars are being allocated and spent in the quick service restaurant (QSR) industry. The QSR segment includes national and regional fast-food and fast causal brands broadly familiar to consumers such as McDonald’s, Dunkins, Sonic, Starbucks, Chipotles, etc. They each hold a compelling opportunity for local advertising sellers. Included is a local case study from MRI-Simmons using their consumer data to explain how different demos view Chipotle advertising.

The report is part of a series designed to help local media organizations understand the media spending trends and behaviors of advertisers within key vertical industries, as well as how consumer media consumption behavior drives  marketing spend allocation. Published: January 2020.

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The report “Insights in Local Advertising – Quick Service Restaurant Industry” examines local media spending trends and consumer media usage habits in the QSR industry. The report offers the following analysis:

  • Profiles the quick service restaurant spending by media for 2021 and 2026 to reveal growth and declines.
  • Examines the per capita QSR Ad spend across top 10 TV Markets
  • Provides digital advertising adoption and spend for 2021-2022
  • Offers five local strategies local media sellers could adopt to become better marketing partners with their current and prospective QSR clients

Who should read this report?

  • Media Leaders seeking a strategic approach to QSRs and marketers
  • Marketers and Sales Leaders in Media and QSR Companies
  • Marketing Platform Developers
  • Media Sales Professionals
  • Analysts, Investors

Figures and tables included in the report include:

  • Total Quick Service Restaurants Local Advertising: 2021-2026
  • 2022 Distribution of Quick Service Restaurants Spending by Media
  • 2026 Distribution of Quick Service Restaurants Spending by Media
  • QSR Spending by Ad Platform: Washington, DC TV Market
  • 2022 Per capita spend by QSRs in The Top Ten US Markets

NOTE: BIA ADVantage subscribers can login to access the report and run custom QSR reports for local markets.