Examine how the education vertical will spend in local advertising in 2026 in the report, “2026 Education Report” Using BIA’s 2026 U.S. Ad Forecast, the report examines how local advertising dollars are being allocated and spent across traditional and digital media and the estimated ad spend for 2024-2030. Education in local spans everything from schools and colleges to trades and tutoring, special education and school preparatory businesses.

The report is part of a series designed to help local media organizations understand the media spending trends and behaviors of advertisers within key vertical industries, as well as how consumer media consumption behavior drives marketing spend allocation. Published: July 2026.

NOTE: BIA ADVantage subscribers can login to access the report and run custom education reports for local markets.