Number of Pages: 45
The report “Insights in Local Advertising – Automotive Vertical” examines local media spending trends and consumer media usage habits in the automotive industry, as well as details on the top 3 spending sub-verticals.
Report analysis includes:
- Effects of the economy, inflation, and supply chains on the advertising intentions for the Automotive Industry.
- Detailed overview of automotive spending in all TV markets across 17 media for 2022, 2023, and 2024.
- Total auto spending by all 8 auto sub-verticals in 2022, 2023, and 2024.
- Growth and declines in traditional and digital media ad spend.
- Detailed analysis for the top 3 Automotive sub-verticals (i.e., Tier 1- Automotive Manufacturers, Tier 2 – Local Automobile Dealers Associations, and Tier 3 – New Car Dealers.
- Ad spend in the top 10 U.S. markets.
- Actionable local sales strategies on how local sellers can become better marketing partners with current and prospective clients.
- Additional insights on the Automotive Industry’s recovery from the Pandemic and Looking ahead through 2027.
The Automotive sub-verticals covered in report:
- Tier 1: Auto Manufacturers
- Tier 2: Local Automobile Dealer Associations
- Tier 3: New Car Dealers
- Tier 3: Used Car Dealers
- Tires/Auto Parts/Accessories Stores
- Automotive Repair Services
- Gas Stations and Petroleum
- Other Motor Vehicle Dealers
Who should read this report?
- Local Media Sales Professionals
- Media Leaders seeking a strategic approach to Automakers and marketers
- Marketers and Sales Leaders in Media and Automotive Companies
- Marketing Platform Developers
- Analysts, Investors
Figures and tables included in the report include:
- 2019-2027 Total Automotive Vertical Spending
- 2022-2023 and 2023-2024 Automotive Ad Spending by Sub-Vertical
- 2022-2023 and 2023-2024 Automotive Ad Spending by Media
- 2022-2023 and 2023-2024 Tiers 1, 2 and 3 Ad Spending by Media
- Per Capita Automotive Spending in Top 10 Media Markets 2023
- 2019-2023 Automotive Spending by Sub-Vertical
- 2019-2023 Automotive Spending by Media
- 2023 and 2027 Automotive Spending by Sub-Vertical
- 2023 and 2027 Automotive Spending by Media
- 2023 and 2027 Tiers 1, 2 and 3 Media Share of Wallet
NOTE: BIA ADVantage subscribers can login to access the report and run custom auto reports for local markets.