Insights into Local Advertising – Automotive Vertical


Updated September 2023, the vertical report, “Insights in Local Advertising 2023 – Automobile Vertical,” examines how advertising dollars are being allocated and spent in the auto vertical and within its eight sub-verticals.

The report is part of a series designed to help local media organizations understand the media spending trends and behaviors of advertisers within key vertical industries and the share of wallet between the top media channels. Published: Sept 2023 with BIA’s 2023-2027 U.S. Ad Forecast.

Number of Pages:  45

The report “Insights in Local Advertising – Automotive Vertical” examines local media spending trends and consumer media usage habits in the automotive industry, as well as details on the top 3 spending sub-verticals.

Report analysis includes:

  • Effects of the economy, inflation, and supply chains on the advertising intentions for the Automotive Industry.
  • Detailed overview of automotive spending in all TV markets across 17 media for 2022, 2023, and 2024.
  • Total auto spending by all 8 auto sub-verticals in 2022, 2023, and 2024.
  • Growth and declines in traditional and digital media ad spend.
  • Detailed analysis for the top 3 Automotive sub-verticals (i.e., Tier 1- Automotive Manufacturers, Tier 2 – Local Automobile Dealers Associations, and Tier 3 – New Car Dealers.
  • Ad spend in the top 10 U.S. markets.
  • Actionable local sales strategies on how local sellers can become better marketing partners with current and prospective clients.
  • Additional insights on the Automotive Industry’s recovery from the Pandemic and Looking ahead through 2027.

The Automotive sub-verticals covered in report:

  1. Tier 1: Auto Manufacturers
  2. Tier 2: Local Automobile Dealer Associations
  3. Tier 3: New Car Dealers
  4. Tier 3: Used Car Dealers
  5. Tires/Auto Parts/Accessories Stores
  6. Automotive Repair Services
  7. Gas Stations and Petroleum
  8. Other Motor Vehicle Dealers

Who should read this report?

  • Local Media Sales Professionals
  • Media Leaders seeking a strategic approach to Automakers and marketers
  • Marketers and Sales Leaders in Media and Automotive Companies
  • Marketing Platform Developers
  • Analysts, Investors

Figures and tables included in the report include:

  • 2019-2027 Total Automotive Vertical Spending
  • 2022-2023 and 2023-2024 Automotive Ad Spending by Sub-Vertical
  • 2022-2023 and 2023-2024 Automotive Ad Spending by Media
  • 2022-2023 and 2023-2024 Tiers 1, 2 and 3 Ad Spending by Media
  • Per Capita Automotive Spending in Top 10 Media Markets 2023
  • 2019-2023 Automotive Spending by Sub-Vertical
  • 2019-2023 Automotive Spending by Media
  • 2023 and 2027 Automotive Spending by Sub-Vertical
  • 2023 and 2027 Automotive Spending by Media
  • 2023 and 2027 Tiers 1, 2 and 3 Media Share of Wallet

NOTE: BIA ADVantage subscribers can login to access the report and run custom auto reports for local markets.