Shop

Travel and Tourism Report 2024

$195.00

Examine how the travel and toursim vertical will spend in local advertising in 2024 in the report, “Travel and Tourism Report 2024.” Using BIA’s 2024 U.S. Ad Forecast, the report examines how local advertising dollars are being allocated and spent across traditional and digital media and the estimated ad spend for 2023-2027. Education in local spans everything from airports and cruises to hotels and motels, travel services and museums, historical sites along with amusement parks and arcades.

The report is part of a series designed to help local media organizations understand the media spending trends and behaviors of advertisers within key vertical industries, as well as how consumer media consumption behavior drives marketing spend allocation. Published: June 2024.

NOTE: BIA ADVantage subscribers can login to access the report and run custom education reports for local markets.

Category:

Number of Pages: 17
The report “Travel and Tourism 2024” examines local media spending trends and consumer media usage habits in the education industry. The report offers the following analysis:

  • Detailed overview of travel and tourism spending in all TV markets across 16 media for both 2023 and 2027.
  • Total travel and tourism spending by all 5 sub-verticals in 2023-2027
  • Profiles the travel and tourism ad spending by media for 2023 and 2027 to reveal growth and declines in traditional and digital media.
  • Outlines spending within the travel and tourism industry’s sub-verticals, which includes Airport, Cruises, and Other Travel, Amusement Parks & Arcades, Museums, Historical Sites, and Other Venues, Tourism & Travel Services and Traveler Accommodation: Hotels-Motels
  • Delivers comprehensive take-aways for both media companies and platform solution providers that offer actionable advice on where businesses should focus their efforts within the financial vertical.
  • Social images with key data to share.

Who should read this report?

  • Media Leaders seeking a strategic approach to travel and tourism advertisers and marketers
  • Marketers and sales leaders in media and travel and tourism companies
  • Marketing platform developers
  • Media sales professionals
  • Analysts, Investors

Related products