The report “Insights in Local Advertising: Home Improvement Report examines local media spending trends in for home improvement businesses from the many different types of businesses in home improvement. Establishments in this industry (see full list below) are diverse but their spending in local is large and continues to grow.
The report offers the following analysis:
- Detailed overview of home improvement services spending in all TV markets across 16 media for both 2024 and 2027.
- Spending by media to reveal growth and declines in traditional and digital media.
- Actionable advice on where businesses should focus their efforts within the home improvement vertical.
- Special break outs showing the current and future share of wallet and ad spend for home centers, plumbers/HVAC, and Floor Covering Stores.
Who should read this report?
- Media Leaders seeking a strategic approach to home improvement professionals and retail.
- Marketers and sales leaders in media and government.
- Marketing platform developers.
- Media sales professionals.
- Analysts, Investors.
TABLE OF CONTENTS
The custom Home Improvement vertical is comprised of the following:
- Floor Covering Stores
- Hardware Stores
- Home Centers
- Household Appliance Stores
- Lawn and Garden Equipment and Supplies Stores
- Maintenance Services
- Other Home Building Services
- Paint and Wallpaper Stores
- Plumbers and HVAC
NOTE: BIA ADVantage subscribers can login to access the report and run custom reports for local markets.
