Insights into Local Advertising – Home Improvement Vertical


Insights into Local Advertising: Home Improvement Report is a comprehensive analysis tailor-made for media leaders, marketers, sales professionals, platform developers, analysts, and investors seeking a strategic approach to understanding the world of home improvement professionals and retail advertising.

Discover how home improvement businesses will allocate their advertising budget in 2024. This report delves into local media spending trends of business verticals in the Home Improvement category and provides analysis on the top three spending businesses: Home Centers, Plumbers, and HVACs, and Floor Covering stores.

Published in May 2024, this report is designed to help you stay ahead in an ever-evolving market. Unlock the full extent of advertising growth opportunities for your organization and local sales efforts with this indispensable resource.

The report “Insights in Local Advertising: Home Improvement Report examines local media spending trends in for home improvement businesses from the many different types of businesses in home improvement. Establishments in this industry (see full list below) are diverse but their spending in local is large and continues to grow.

The report offers the following analysis:

  • Detailed overview of home improvement services spending in all TV markets across 16 media for both 2024 and 2027.
  • Spending by media to reveal growth and declines in traditional and digital media.
  • Actionable advice on where businesses should focus their efforts within the home improvement vertical.
  • Special break outs showing the current and future share of wallet and ad spend for home centers, plumbers/HVAC, and Floor Covering Stores.

Who should read this report?

  • Media Leaders seeking a strategic approach to home improvement professionals and retail.
  • Marketers and sales leaders in media and government.
  • Marketing platform developers.
  • Media sales professionals.
  • Analysts, Investors.



The custom Home Improvement vertical is comprised of the following:

  1. Floor Covering Stores
  2. Hardware Stores
  3. Home Centers
  4. Household Appliance Stores
  5. Lawn and Garden Equipment and Supplies Stores
  6. Maintenance Services
  7. Other Home Building Services
  8. Paint and Wallpaper Stores
  9. Plumbers and HVAC

NOTE: BIA ADVantage subscribers can login to access the report and run custom reports for local markets.