Number of Pages: 22
The report “Insights in Local Advertising 2022 – Home Improvement Vertical” examines local media spending trends in for home improvement businesses from the many different types of businesses in home improvement in many different areas. The report offers the following analysis:
- Detailed overview of home improvement services spending in all TV markets across 16 media for both 2022 and 2026.
- Profiles home improvement spending by media for 2022 and 2026 to reveal growth and declines in traditional and digital media.
- Examines the ad spend in the top 10 U.S. markets.
- Delivers comprehensive take-aways for both media companies and platform solution providers that offer actionable advice on where businesses should focus their efforts within the home improvement vertical.
Who should read this report?
- Media Leaders seeking a strategic approach to home improvement professionals and retail.
- Marketers and sales leaders in media and government
- Marketing platform developers
- Media sales professionals
- Analysts, Investors
Figures and tables included in the report include:
- Distribution of Home Improvement Spending by Media
- Home improvement Spending in Digital vs. Traditional Media
- Home improvement Spending by media share 2022 and 2026
NOTE: BIA ADVantage subscribers can login to access the report and run custom reports for local markets.