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Insights into Local Advertising – Financial Vertical

$299.00

Examine how the financial vertical will spend in local advertising in 2020 in the report, “Insights in Local Advertising 2020 – Financial Vertical.” Using BIA’s 2020 U.S. Ad Forecast, the report examines how advertising dollars are being allocated and spent across traditional and digital media and the estimated ad spend for 2020-2024.

The report is part of a series designed to help local media organizations understand the media spending trends and behaviors of advertisers within key vertical industries, as well as how consumer media consumption behavior drives marketing spend allocation. Published: Dec. 2019.

Number of Pages:11
Summary: View Executive Summary

The report “Insights in Local Advertising 2020 – Financial Vertical” examines local media spending trends and consumer media usage habits in the financial industry. The report offers the following analysis:

  • Detailed overview of automotive spending in all TV markets across 16 media for both 2020 and 2024.
  • Total auto spending by all 8 financial sub-verticals in 2020
  • Profiles the financial ad spending by media for 2020 and 2024 to reveal growth and declines in traditional and digital media.
  • Outlines spending within the industry’s sub-verticals, which include: Auto & Direct Property Insurance, Consumer Lending & Mortgages, Credit Cards, Direct Health and Medical, Direct Life Insurance, Investment & Retirement Advice and Commercial Banking.
  • Examines the ad spend in the top 50 U.S. markets.
  • Delivers comprehensive take-aways for both media companies and platform solution providers that offer actionable advice on where businesses should focus their efforts within the financial vertical.

Who should read this report?

  • Media Leaders seeking a strategic approach to financial advertisers and marketers
  • Marketers and sales leaders in media and financial companies
  • Marketing platform developers
  • Media sales professionals
  • Analysts, Investors

Figures and tables included in the report include: 

  • Financial Spending By Sub-Vertical
  • Financial Spending By Sub-Vertical
  • Distribution of Financial Spending by Media
  • Financial Spending in Digital vs. Traditional Media

NOTE: BIA ADVantage subscribers can login to access the report and run custom financial reports for local markets.