Online Gambling Ad Spend Report 2023


The Online Gambling business vertical is presenting a continuing boost for local media sellers that operate in states where gambling is legal. For 2023, BIA estimates that the total nationwide advertising spend will be close to $1.8 billion and, for local markets, this spend can be a win-win for identifying and securing local ad revenue.

Track the Online Gambling ad spend in your local market with BIA’s updated forecast estimates that cover all 210 U.S. television markets across the top media channels. Delivered as an Excel file for easy use and sorting.

BIA ADVantage Clients: Log into BIA ADVantage™ to view the Online Gambling forecast for your local TV market.

BIA defines this vertical as all advertising revenue generated by services and businesses that provide online gambling in the states that have legalized the ability to bet on sports or other gambling while in that state.

Track the opportunity across local markets with the new updated forecast, 2023 Online Gambling Ad Forecast. This forecast covers all 210 TV markets to examine ad spend across the following media channels:

  • Television, Cable, Radio, OTT, Direct Mail and Digital/Online

The report is delivered in an Excel format that is easy to import into a CRM system or other marketing/business tools. Use the data as a basis for financial projections, presentations, sales sheets, or investment prospectuses.

Why purchase?

  • Understand Online Gambling ad spend to examine new opportunities for local sellers.
  • Unlock new advertising revenue opportunities.
  • Ground strategic advertising planning in solid research.

BIA ADVantage Clients: Login to BIA ADVantage™ to view the Online Gambling estimate for your local market(s).