BIA defines this vertical as all advertising revenue generated by services and businesses that provide online gambling in the states that have legalized the ability to bet on sports or other gambling while in that state.
Track the opportunity across local markets with the new updated forecast, 2022 Online Gambling Ad Forecast. This forecast covers all 210 TV markets to examine ad spend across the following media channels:
- Television, Cable, Radio, OTT, Direct Mail and Digital/Online
The report is delivered in an Excel format that is easy to import into a CRM system or other marketing/business tools. Use the data as a basis for financial projections, presentations, sales sheets, or investment prospectuses.
- Understand Online Gambling ad spend to examine new opportunities for local sellers.
- Unlock new advertising revenue opportunities.
- Ground strategic advertising planning in solid research.
BIA ADVantage Clients: Login to BIA ADVantage™ to view the Online Gambling estimate for your local market(s).