Local Audio Advertising Forecast 2022


Local Audio is growing. BIA estimates that in 2022 $14.4 billion will be spent on audio advertising. Digital audio will see the most growth through 2026 as more consumers listen to audio streaming services and the increasing popularity of podcasts.

Purchase the U.S. Local Advertising Forecast for Local Audio to examine revenue estimates and business vertical ad spending. The forecast offers revenue estimates for over-the-air (OTA) and digital local radio stations and Pandora.

BIA ADVantage Clients: Log into BIA ADVantage to view the 2022 Local Audio Forecast


Track the audio opportunity across local markets with the 2022 forecast, U.S. Local Advertising Forecast for Local Audio.

This local audio forecast includes revenues generated by:

  • Local radio stations for sale of time to either national or local advertisers from their over-the-air (OTA) broadcasts (does not include ads sold by national radio networks)
  • Local radio stations from national, regional and local advertisers targeting a local market from their online activities (search, display, streaming, video)
  • Pandora audio and display advertising revenue generated by Pandora from national, regional and local advertisers targeting a local market.

This forecast covers all 210 radio markets and includes:

  • 2022 revenue and share for each of the media channels in local audio
  • Top 10 business verticals in local audio platforms
  • Key forces affecting audio advertising

Use the data as a basis for financial projections, presentations, sales sheets or investment prospectuses.

Why purchase?

  • Understand Local Audio ad spend to examine new opportunities for local sellers.
  • Unlock new advertising revenue opportunities.
  • Ground strategic advertising planning in solid research.

BIA ADVantage Clients: Login to BIA ADVantage to view the 2022 Local Audio report.


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