The increasing volume of OTT impressions has elevated OTT from a fill-in audience reach extension play to a full-fledged marketing channel capable that can deliver ad impressions at scale across demographics and market geographies. For brands and agencies targeting local audiences, OTT deserves close attention. This report explains the value OTT delivers
To offer a deeper dive into OTT ad spend, this report organizes BIA’s local OTT U.S. Local Advertising Forecast into five geographic U.S. regions to examine ad spend growth rates across the country and ad spend levels of key verticals like Auto, Health, Restaurants and businesses in the General Services like Legal Services, Plumbers and HVACs, Employment Services, and many others.
Read this report to:
- Get analysis on key regional and business vertical spending trends in local OTT advertising
- See how OTT is growing in different geographic regions in the U.S.
- Review which business verticals are spending in OTT.
- Examine case studies on Automotive and Restaurants to get a real-world sense of how well local OTT campaigns perform in multimarket activations.
Who Should Read this Report
- Brands
- Agencies
- Any business targeting local audiences
Click here to download the report for free: OTT – The Rising Star in Local Ad Spending: Regional and Business Vertical Trends.
