OTT – The Rising Star in Local Ad Spending: Regional and Business Vertical Trends

Over-the-Top (OTT) is one of the fastest growing channels for local media, thanks in part to pandemic trends, and it continues to be one of the fastest growing local digital channels. BIA forecasts U.S. local OTT spending will be just over $2 billion in 2022, an increase of 43 percent CAGR from 2020 to 2022.

Commissioned by Vevo and written by BIA, this report offers a detailed assessment of the immense opportunities around OTT. It examines spend within US regions and by vertical.

Available for free, click the link to be taken to the Vevo website to download.

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The increasing volume of OTT impressions has elevated OTT from a fill-in audience reach extension play to a full-fledged marketing channel capable that can deliver ad impressions at scale across demographics and market geographies. For brands and agencies targeting local audiences, OTT deserves close attention. This report explains the value OTT delivers

To offer a deeper dive into OTT ad spend, this report organizes BIA’s local OTT U.S. Local Advertising Forecast into five geographic U.S. regions to examine ad spend growth rates across the country and ad spend levels of key verticals like Auto, Health, Restaurants and businesses in the General Services like Legal Services, Plumbers and HVACs, Employment Services, and many others.

Read this report to:

  • Get analysis on key regional and business vertical spending trends in local OTT advertising
  • See how OTT is growing in different geographic regions in the U.S.
  • Review which business verticals are spending in OTT.
  • Examine case studies on Automotive and Restaurants to get a real-world sense of how well local OTT campaigns perform in multimarket activations.

Who Should Read this Report

  • Brands
  • Agencies
  • Any business targeting local audiences

Click here to download the report for free: OTT – The Rising Star in Local Ad Spending: Regional and Business Vertical Trends.