New to BIA’s forecast is the Online Gambling vertical. BIA defines this vertical as all advertising revenue generated by services and businesses that provide online gambling in the states that have legalized the ability to bet on sports or other gambling while in that state.
Track the opportunity across local markets with the new forecast, Online Gambling Ad Spend Report 2021. This forecast covers all 210 TV markets to examine ad spend across the following media channels:
- Television OTA, Cable, Online TV/Cable (including OTT), Radio OTA and Radio Online, Digital/Online, Mobile, Social, Search, Display, IYP, Newspapers/Magazines Online, Email, Cable, Direct Mail
The report is delivered in an Excel format that is easy to import into a CRM system or other marketing/business tools. Use the data as a basis for financial projections, presentations, sales sheets or investment prospectuses.
- Understand Online Gambling ad spend to examine new opportunities for local sellers.
- Unlock new advertising revenue opportunities.
- Ground strategic advertising planning in solid research.
BIA ADVantage Clients: Login to BIA ADVantage to view the Online Gambling estimate for your local market(s).