Healthcare Marketing Bundle: Marketers Survey, Ad Report, Consumer Reports


Explore the promotional approaches and tactics of healthcare marketers with a comprehensive survey that investigates the ad expenditure of hospitals, physician groups, medical clinics, dental and vision care organizations, along with other healthcare facilities. Discover their preferred marketing and advertising channels, overall marketing aims, and objectives. Moreover, examine their growing adoption of CTV/OTT and how consumer behavior influences their marketing strategies.

Upon purchasing this bundle, you will receive the full survey findings, along with a healthcare advertising report, special CTV/OTT assessment, and consumer reports from key segments. The bundle provides valuable insights and assessments beneficial for agencies, solution providers, and regional sellers collaborating with this specialized group of marketers. An on-demand briefing offering in-depth analysis of the survey findings will be provided once the purchase is complete.

Produced by BIA and SalesFuel.


BIA predicts that healthcare advertising will exceed $12 billion in 2024. Where exactly will those funds be allocated?

BIA and SalesFuel have collaborated to create this unique survey aimed at uncovering answers and examining this essential group of marketers. By purchasing this survey along with its supplementary reports, you’ll gain access to:

  • Full Survey of Questions and Responses
  • Healthcare Advertising Analysis for 2024
  • Hospital Expenditure in CTV/OTT
  • Insights from 5 AudienceScan® Profiles from AdMall: Potential Physician Switchers, Injectable Filler/Botox/Collagen Clients, Elective Surgery Planners, Eldercare/Nursing Home Shoppers (AudienceSCAN® offers psychographic details and digital audience segmentation based on 15,080 US adult internet users. SalesFuel’s proprietary yearly study examines online shoppers’ behaviors and digital audiences in America.)

The bundle provides a unique and comprehensive look at healthcare marketers.  Upon purchase, the bundle also provides a link to an On-Demand Analyst Briefing that offers insights and analysis from BIA’s VP Forecasting, Nicole Ovadia, and SalesFuel’s Founder & CEO, C. Lee Smith.


The Healthcare Marketing Bundle is published by local advertising and sales intelligence experts: BIA Advisory Services and SalesFuel.

SalesFuel® research empowers you to attract, grow and retain your best customers. We also help hundreds of sales and marketing teams nationwide with the sales tools, training and intelligence to Sell Smarter®. ​

Our portfolio of SaaS platforms includes AdMall® – tactical business intelligence used by more than 15,000 local media sales and digital marketing professionals. It makes selling easier, improves marketing results and is proven to generate rapid return-on-investment.​ Learn more about us.

BIA guides local business excellence through our comprehensive advertising forecasts and analysis. We offer both forward looking and historical advertising revenue forecasts by media for business verticals. ​

Healthcare is just one vertical in our coverage area that includes auto, retail, finance, restaurants, home improvement and more. Let us know how we can help your business goals with our forecast data, insights and recommendations.​ Learn more about us.