Investing In Radio Market Reports 2021


BIA’s Investing In Radio® Market Reports are the leading reference guides for the radio industry, delivering five-year projections for online and over-the-air revenue and industry trend analytics. Market reports are published quarterly.

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Published quarterly, BIA’s Investing In Radio Market Reports profile every Nielsen Audio-rated market with the following:

  • Projected and historic market demographic and financial statistics.
  • Station competitive and performance information including 12+ total day Nielsen Audio ratings for the past eight ratings periods, technical data, ownership and acquisition information.
  • BIA’s estimated advertising revenues for each station and market.
  • Profiles of FM Translators in Nielsen Audio markets rebroadcasting AM stations and multicast signals.

To track the growth of online and digital activities across the industry, the Investing In Radio Market Reports also include individual market level online advertising estimates.

The 750+ page book is updated and published quarterly after each of the Nielsen Audio ratings periods.

Forecasting Methodology
BIA Advisory Services’ forecast methodology is based on actual estimates of local online market advertising revenue totals. Estimates are solicited from local radio stations and knowledgeable local market experts. To provide an accurate review of the advertising marketplace, the model does not include revenues of e-commerce sales through daily or weekly deal campaigns or any retransmission consent.


1st Edition, 2nd Edition, 3rd Edition, 4th Edition