Understand the largest source of local advertising revenue in BIA’s U.S. Local Advertising Forecast and what it means for the future of local media. 

Mobile has become the dominant force in local advertising, fueled by search, social, messaging, video, and location-based engagement. Through Michael Boland’s expert analysis, this report explains the market forces behind the forecast, identifies the trends shaping mobile advertising, and explores the strategic implications for local media companies. 

Designed for broadcasters, publishers, agencies, advertisers, digital media companies, and investors, this report goes beyond the numbers to explain how mobile fits into today’s cross-platform advertising strategies and where the greatest opportunities are emerging through 2030. 

Inside the report, you’ll discover: 

• Mobile local advertising forecasts through 2030  
• Market sizing and growth trends  
• The business verticals investing most heavily in mobile  
• How search, social, messaging, and video shape the mobile advertising mix  
• The evolving influence of Google, YouTube, Meta, Amazon, and Apple on local mobile advertising  
• Strategic implications and opportunities for local media companies  
• BIA’s forecasting methodology and definitions  

Part of BIA’s Local Media Channel Brief series, this report can be used as a standalone resource or alongside other channel briefs to build a comprehensive understanding of the U.S. local advertising marketplace. 

Format: PDF download