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Statewide Local Ad Forecast Reports

$149.00

Examine local advertising spend and trends within a state with a BIA Statewide Local Ad Forecast Report. This unique report provides a projection of advertising investment across traditional and digital media channels within any U.S. state. It also reveals how business verticals—such as automotive, restaurants, finance, and healthcare—allocate advertising spending in the key media channels of television, radio, connected TV (CTV), and over-the-top (OTT). A report is prepared for 2025. Additional years are available upon request. The report is delivered in PDF.

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BIA’s U.S. Local Advertising Forecast delivers 10-year estimates for 16 media to reveal revenue opportunities and identify trends and opportunities.

To prepare a Statewide Local Ad Forecast Report, BIA aggregates all the local markets within a state to provide an overview of local advertising spending in both traditional and digital media.

The report examines:

  • Total ad spending within a state
  • Analysis of digital versus traditional ad spend
  • Top media channels by spend
  • Local television ad spend (over-the-air (OTA) and digital television)
  • Local radio ad spend (over-the-air (OTA) and digital radio)
  • CTV/OTT ad spend
  • Business vertical spending in key categories
  • BIA insights and analysis

The report is designed for media planners, agency strategists, broadcast station managers, and C-suite executives. It empowers awareness of local advertising trends within a state, providing a competitive edge in the evolving ad landscape.

State

Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming

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