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2025 U.S. Local Advertising Forecast: Local Audio

$395.00

Local Audio is still a cool kid on the block. BIA estimates that in 2025, upwards of $12.3 billion will be spent on audio advertising.

Purchase the U.S. Local Advertising Forecast for Local Audio to examine revenue estimates from 2025-2028. See which vertical categories are spending ad dollars on audio and how much. The forecast offers revenue estimates for radio over-the-air (OTA) and digital local radio stations and Pandora.

Updated: April 2025

BIA ADVantage Clients: Log into BIA ADVantage to view the 2025 Local Audio Forecast

Category:

Track the audio opportunity across local markets with the 2025 forecast, U.S. Local Advertising Forecast: Local Audio.

This local audio forecast includes revenues generated by:

  • Local radio stations for sale of time to either national or local advertisers from their over-the-air (OTA) broadcasts (does not include ads sold by national radio networks)
  • Local radio stations from national, regional and local advertisers targeting a local market from their online activities (search, display, streaming, video)
  • Pandora audio and display advertising revenue generated by Pandora from national, regional and local advertisers targeting a local market.

This forecast covers all radio markets and includes:

  • Local Audio: Core Revenue & Share
  • Local Radio Year-over-Year (YoY)
  • 10-year Historic and Forecasted Radio Revenue
  • 2025 vs 2028 Core Local Audio Advertising Revenue
  • 5-year Historic and Forecasted Revenue: Pure Play
  • 5-year Annual Revenue Changes: Local Audio

Use the data as a basis for financial projections, presentations, sales sheets or investment prospectuses.

Why purchase?

    • Understand Local Audio ad spend to examine new opportunities for local sellers.
    • Unlock new advertising revenue opportunities.
    • Ground strategic advertising planning in solid research.
    • Examine overall local economic conditions valuable for TV and Radio station valuations.
    • Track the overall health of the local advertising market by examining local audio ad spending trends and revenue potential.
    • Assess potential threats or opportunities of other media advertising revenue.

BIA ADVantage Clients: Login to BIA ADVantage to view the 2025 Local Audio report.

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