Investing In Television Market Reports 2020
BIA’s Investing In Television® Market Reports profile every television market with historic and five-year market revenue projections. The reports also provide BIA’s estimated advertising revenues for each market, group owners and individual stations. Market reports are published quarterly.
Publishing Schedule: The pandemic is significantly impacting the local media marketplace. BIA is monitoring the situation and adjusting our economic models to reflect the current situation. Our 2020 market reports will each contain nationwide analysis showing the effect of COVID-19 on local advertising revenue projections.
Published quarterly, BIA’s Investing In Television Market Reports include the following:
- Profile of every television market with historic and five-year market revenue projections.
- Nationwide local advertising revenue estimates
- BIA’s estimated advertising revenues for each market, group owners and individual stations.
- Station competitive and performance information
- Local market demographics
- Corresponding total revenue shares for group owners, technical data and acquisition information
- Digital signals for full-power television stations and analog signals of Class A and LPTV stations
- Relative position of each station and group detailed in tabular and graphical formats for easy assessment of the competitive landscape.
Are you a BIA ADVantage client? Enhanced market profiles are now available in the platform. Login now and view Local TV Data for your local market(s).
1st Edition, 2nd Edition, 3rd Edition, 4th Edition