Published quarterly, BIA’s Investing In Television Market Reports include the following:
- Profile of every television market with historic and five-year market revenue projections.
- Nationwide local advertising revenue estimates
- BIA’s estimated advertising revenues for each market, group owners and individual stations.
- Station competitive and performance information
- Local market demographics
- Corresponding total revenue shares for group owners, technical data and acquisition information
- Digital signals for full-power television stations and analog signals of Class A and LPTV stations
- Relative position of each station and group detailed in tabular and graphical formats for easy assessment of the competitive landscape.
Are you a BIA ADVantage client? Enhanced market profiles are now available in the platform. Login now and view Local TV Data for your local market(s).