A subscription to BIA ADVantage Market Ad View for Radio and TV delivers local market data vital for sales and marketing. With a subscription, you will get access to:
- Local market & nationwide ad spend for the current year and through 2024
- Estimates and forecast for 16 media platforms, including 8 traditional and 8 digital media
- Ad spend for 12 verticals and 95 business categories – Click for more details
- Digital ad spend in local Radio and TV markets, with the estimated advertising for Google, Facebook, Twitter, AOL, Bing, Pandora, etc.
- Local Radio and TV market profiles including economic and demographic market info; ownership, technical and revenue data on every Radio or TV station in a local market
- Nielsen Audio share trends for Radio
- COVID local selling insights
- Weekly emails with analysis and links to reports and data.
In October 2020, BIA will publish it’s new 2021 forecast with post-COVID analysis of ad spend and revenue.
With a subscription to BIA ADVantage, you can:
- Track and size the ad spend in your local market across 16 media and 95 verticals (i.e., tire dealers, law firms, hardware stores, dentists, and many more.)
- Monitor traditional and digital competitors (including Facebook and Google) to assess the full scope of competition in your market, not just similar media.
- Identify where and how business verticals are spending in your market to find new revenue
Subscribers will be invited to attend BIA’s quarterly client-only briefings. Our expert team shares their expert opinions to provide context and strategies around our data. They also cover important trending topics in the media industry.
NOTE: The following modules can also be purchased separately and added to your subscription at any time:
- Advertising Forecast (Nationwide view of paid U.S. local advertising)
- MEDIA Access Pro™ (Interactive Broadcasting & Publishers Database)