A subscription to BIA ADVantage Market Ad View for Radio and TV delivers local market data vital for sales and marketing. With a subscription, you will get access to:

• Local market & nationwide ad spend for the current year and through 2024
• Estimates and forecast for 16 media platforms, including 8 traditional and 8 digital media
• Ad spend for 12 verticals and 95 business categories – Click for more details
• Digital ad spend in local Radio and TV markets, with the estimated advertising for Google, Facebook, Twitter, AOL, Bing, Pandora, etc.
• Local Radio and TV market profiles including economic and demographic market info; ownership, technical and revenue data on every Radio or TV station in a local market
• Nielsen Audio share trends for Radio
• COVID local selling insights
• Weekly emails with analysis and links to reports and data.

In October 2020, BIA will publish it’s new 2021 forecast with post-COVID analysis of ad spend and revenue.

With a subscription to BIA ADVantage, you can:

1. Track and size the ad spend in your local market across 16 media and 95 verticals (i.e., tire dealers, law firms, hardware stores, dentists, and many more.)
2. Monitor traditional and digital competitors (including Facebook and Google) to assess the full scope of competition in your market, not just similar media.
3. Identify where and how business verticals are spending in your market to find new revenue

Subscribers will be invited to attend BIA’s quarterly client-only briefings. Our expert team shares their expert opinions to provide context and strategies around our data. They also cover important trending topics in the media industry.

NOTE: The following modules can also be purchased separately and added to your subscription at any time:

• Advertising Forecast (Nationwide view of paid U.S. local advertising)
• MEDIA Access Pro™ (Interactive Broadcasting & Publishers Database)