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SMBs with 2 to 9 Employees

$495.00

BIA/Kelsey’s Local Commerce Monitor™ – SMBs with 2 to 9 Employees report examines the opportunity and current state of SMBs with 2 to 9 full-time employees. This report looks at where these SMBs spend the most as well as the top channels for marketing and advertising.  Additionally it looks at their use of non-advertising business tools and future plans for advertising. Of the full sample, 427 SMB respondents reported that they have between 2 to 9 full-time employees. Includes 23 slides of charts and data, as well as five pages of commentary.

Description

LCM tracks more than 50 different media platforms, which fall into these 10 top-level groups:

  • Online (e.g., search, display ads, blogs)
  • Traditional (e.g., direct mail, newspapers)
  • Local coupons (print and online)
  • Broadcast
  • Giveaway items
  • Video (e.g., website videos, YouTube)
  • Mobile (e.g., search, SMS, display)
  • Social (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
  • Local directories (print and online)
  • Community sponsorships

 

Consisting of 23 slides of charts and data, as well as five pages of commentary, BIA/Kelsey’s Local Commerce Monitor – SMBs with 2 to 9 Employees covers the following areas and more:

  • Spend and use of media including mobile and social
  • Future ad spend
  • Spend on updating digital properties
  • Ad-related services used
  • DIY vs. managed services for digital advertising
  • 12-month marketing priorities

 

Who Should Read This Report?

  • Executives in charge of marketing and/or product development targeted to SMBs
  • Senior leaders evaluating opportunities in the SMB marketplace
  • Any executive with a role in selling digital or traditional media products
  • Anyone focused on the trends and direction of small businesses
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