LCM tracks more than 50 different media platforms, which fall into these 10 top-level groups:
- Online (e.g., search, display ads, blogs)
- Traditional (e.g., direct mail, newspapers)
- Local coupons (print and online)
- Broadcast
- Giveaway items
- Video (e.g., website videos, YouTube)
- Mobile (e.g., search, SMS, display)
- Social (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
- Local directories (print and online)
- Community sponsorships
Consisting of 23 slides of charts and data, as well as six pages of commentary, BIA/Kelsey’s Local Commerce Monitor™ – SMBs with 10 to 99 Employees covers the following areas and more:
- Spend and use of media including mobile and social
- Future ad spend
- Spend on updating digital properties
- Ad-related services used
- DIY vs. managed services for digital advertising
- 12-month marketing priorities
Who Should Read This Report?
- Executives in charge of marketing and/or product development targeted to SMBs
- Senior leaders evaluating opportunities in the SMB marketplace
- Any executive with a role in selling digital or traditional media products
- Anyone focused on the trends and direction of small businesses