Content Summary
BIA/Kelsey’s report on Small Businesses That Advertise in Directories includes in depth look at the usage, spend and ROI on more than 55 different media platforms including directories, which fall into these 10 top-level groups:
- Online Advertising (e.g., search, display ads, blogs)
- Traditional Advertising (e.g., direct mail, newspapers)
- Print and Online Coupons
- Broadcast Advertising
- Promotional Advertising
- Video Advertising (e.g., website videos, YouTube)
- Mobile Advertising (e.g., search, SMS, display)
- Social Advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
- Community sponsorships
Who Should Read This Report?
- Directories Executives in charge of marketing and/or product development targeted to small businesses
- Senior leaders evaluating opportunities in the small business marketplace
- Any executive with a role in selling digital or directory products
- Anyone focused on the trends and direction of small businesses that use directories