This report includes charts, data and analysis on the key trends of SMBs that use video for advertising, including:
- Current spend and future spending intentions by video media channel.
- Spend on website and other online properties.
- Use of customer lists and loyalty programs.
- Other media channels that they use for their marketing and advertising activities especially video.
- Product opportunities for these SMBs that rely on video media channels.
- Benchmarks for agencies working with SMBs that use video.
Who Should Read This Report?
- Executives in charge of marketing and/or product development targeted to SMBs
- Senior leaders evaluating opportunities in the SMB marketplace
- Any executive with a role in selling digital advertising products, especially video products