Content Summary
Included in the report on small businesses that use social media for advertising is key data from BIA’s Local Commerce Monitor (LCM) survey of small businesses. BIA’s survey tracks more than 55+ different advertising products and services that roll up into these 10 top-level groups:
- Online advertising (e.g., search, display ads, blogs)
- Traditional advertising (e.g., direct mail, newspapers)
- Print and online coupons
- Broadcast advertising
- Giveaway items
- Video advertising (e.g., website videos, YouTube)
- Mobile advertising (e.g., search, SMS, display)
- Social advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
- Print and digital directory advertising
- Community sponsorships and advertising
Who Should Read This Report?
- Executives in charge of social media marketing targeted to small businesses
- Senior leaders evaluating opportunities in the small business marketplace
- Any executive with a role in selling digital media products including social media products
- Anyone focused on the trends and direction small business use of social media