Content Summary
BIA/Kelsey’s report on Radio Advertising & Small Businesses includes an in-depth look at the usage, spend and ROI on more than 55+ different media platforms, which fall into these 10 top-level groups:
- Online advertising (e.g., search, display ads, blogs)
- Traditional advertising (e.g., direct mail, newspapers)
- Print and Digital coupons
- Broadcast advertising
- Promotional Advertising
- Video Advertising (e.g., website videos, YouTube)
- Mobile Advertising (e.g., search, SMS, display)
- Social Advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
- Local directories advertising
- Community sponsorships
Who Should Read This Report?
- Executives in radio or broadcast who are in charge of marketing and/or product development targeted to small businesses
- Senior leaders evaluating opportunities in the small business marketplace
- Any executive with a role in selling digital or traditional media products, especially radio
- Anyone focused on the trends and direction of small businesses that use radio