Content Summary
Small Businesses that DIY Advertising includes key information on ROI, preferred use of more than 50 different advertising products, as well as key technology adoption. The advertising products fall into these 10 top-level groups:
- Online advertising (e.g., search, display ads, blogs)
- Traditional advertising (e.g., direct mail, newspapers)
- Print and digital coupons
- Broadcast advertising
- Giveaway and promotional advertising
- Video advertising (e.g., website videos, YouTube)
- Mobile (e.g., search, SMS, display)
- Social (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
- Local directories (print and online)
- Community sponsorships
Who Should Read This Report?
- Executives in charge of marketing and/or advertising products for small businesses
- Advertising sales and training managers seeking more tools for their programs
- Senior leaders evaluating opportunities in the small business advertising marketplace
- Anyone selling advertising to small businesses in the local market