Content Summary
Included in the report on small business newspaper advertising is key data from BIA Advisory Services’ Local Commerce Monitor (LCM) survey of small businesses. BIA’s survey tracks more than 55+ different advertising products and services that roll up into these 10 top-level groups:
- Online advertising (e.g., search, display ads, blogs)
- Traditional advertising (e.g., direct mail, newspapers)
- Print and online coupons
- Broadcast advertising
- Giveaway items
- Video advertising (e.g., website videos, YouTube)
- Mobile advertising (e.g., search, SMS, display)
- Social advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
- Print and digital directory advertising
- Community sponsorships and advertising
Who Should Read This Report?
- Executives in charge of marketing and/or product development targeted to small businesses
- Senior leaders evaluating opportunities in the small business marketplace
- Any executive with a role in selling digital or direct mail products
- Anyone focused on the trends and direction of SMBs that use direct mail