Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain
Driving top-line growth is the number one CEO mandate to the CMO, according to Forbes Insights research. However, most marketing executives struggle to achieve that objective. This research-based report provides actionable insights for CMOs and others looking for new and more effective models for marketing and advertising. Authored by Bruce Rogers, Chief Insights Officer for Forbes where he runs the CMO practice, this report is being made available by special arrangement to BIA/Kelsey’s community.
Companies are spending billions transforming their marketing and sales performance by executing value selling, sales enablement and targeting analytics strategies Yet, according to D&B’s CMO Rishi Dave, only 30% of all companies achieved growth of any kind over the past year.
The challenge of managing, distributing and tracking the performance of marketing content has emerged as a hidden pain point for most CMOs because it is not yet a mature discipline with a clear enterprise strategy, business case, or ownership and governance.
To help sales and marketing leaders get the most impact from their investment in marketing and sales content, the Forbes CMO Practice has undertaken this best practices research and is actively educating marketers about practical ways they can fix the content problem.
A new report authored by Bruce Rogers, Chief Insights Officer for Forbes where he runs the CMO practice, outlines best practices research that offers both strategies and tactics around managing, systematizing and optimizing the marketing content supply chain. The report offers a valuable guide to managing your journey to becoming a brand publisher and offers practical ways to correct the content problem.
Purchase this report to dive into the following topics:
- Why the CMO must and can become a publisher to drive growth.
- How marketing and sales performance can be transformed by executing value selling, sales enablement and targeting analytics strategies.
- Why spending on skills, content and technologies will help salespeople consistently do three things extremely well: 1) sell value over price, 2) navigate an increasingly complex buying process and 3) communicate customer value messages is on the rise.
- How sales and marketing leaders can get the most impact from their investment in marketing and sales content.
By special arrangement, BIA/Kelsey is making this report available to our community.