Small Businesses in Professional Services


Professional services small businesses are driving growth in the small business segment in the US. Professional services such as consulting, lawyers, agencies and realtors not only target consumers but other businesses with their services. Any media company or digital agency should understand and capitalize on what this segment of small businesses use for advertising and marketing. BIA’s Small Businesses in Professional Services report examines professional services small businesses’ heavy use of digital channels and their large advertising budgets. Understanding which marketing tools they use to communicate and retain customers is key to anyone selling advertising products and services to this group. The report includes analysis of the quality of leads and how this group manages the leads they receive. The report also profiles professional services small business that can be a great resource for companies and product managers selling advertising and marketing tools. Additionally, the report looks at the future adoption of marketing tools. Agencies can understand the key concerns for professional services in outsourcing their advertising and marketing.

Content Summary

Included in the report on professional services small businesses is key data from BIA Advisory Services Local Commerce Monitor (LCM) survey of small businesses. BIA’s survey tracks more than 55+ different advertising products and services that roll up into these 10 top-level groups:

  • Online advertising (e.g., search, display ads, blogs)
  • Traditional advertising (e.g., direct mail, newspapers)
  • Print and online coupons
  • Broadcast advertising
  • Giveaway items
  • Video advertising (e.g., website videos, YouTube)
  • Mobile advertising (e.g., search, SMS, display)
  • Social advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
  • Print and digital directory advertising
  • Community sponsorships and advertising

Who Should Read This Report?

  • Executives in charge of marketing and/or product development targeted to professional services small businesses
  • Senior leaders evaluating opportunities in the small business marketplace
  • Any executive with a role in selling digital or traditional media products to the professional services segment
  • Anyone focused on the trends and direction of small businesses in the Professional Services vertical