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LCM 20 Plus Spender SMBs TRENDS Advertising & Marketing Report Cover

Plus Spender SMBs TRENDS – LCM Wave 20


A shorter version of our Local Commerce Monitorâ„¢ (LCM) Plus Spenders SMB REPORT, the TRENDS report calls out the top influencers in marketing choices for 2017. The Plus Spenders sample focuses on small businesses that spend more than $25,000 annually on advertising and marketing. In this trends report are the top opportunities for advertising agencies to sell to larger small businesses. Companies that work with larger multi location small businesses and franchises will find the trends vital for selling marketing services, advertising and marketing software. The trends report examines and provides suggestions for leaders in product marketing, sales and strategy on what they should be offering to Plus Spenders.

Product Description

Included in this 39 page report is key data on the usage and ROI small businesses expect from:

  • Online advertising (e.g., search, display ads, blogs)
  • Traditional advertising (e.g., direct mail, newspapers)
  • Print and online coupons
  • Broadcast advertising
  • Giveaway items
  • Video advertising (e.g., website videos, YouTube)
  • Mobile advertising (e.g., search, SMS, display)
  • Social advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
  • Print and digital directory advertising
  • Community sponsorships and advertising

Who Should Read This Report?

  • Executives in charge of marketing and/or product development targeted to franchises and multi-location businesses
  • Senior leaders evaluating opportunities in the small business marketplace
  • Any executive with a role in selling digital or traditional media products to small businesses
  • Anyone focused on the trends and direction of small businesses