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LCM 20 Plus Spender SMBs REPORT Advertising & Marketing Report Cover

Plus Spender SMBs REPORT – LCM Wave 20


Small Businesses in the US are diverse in size and spend on advertising. Larger small businesses have larger advertising budgets and spend more annually. This report examines the opportunity and preferences of small businesses respondents segment called Plus Spenders from BIA/Kelsey’s  Local Commerce Monitor™ (LCM) survey. Our Plus Spenders sample focuses on small businesses that  that spend more than $25,000 annually on advertising and marketing. Companies that work with larger multi location small businesses and franchises will find this report vital for selling marketing services, advertising and marketing software. Plus Spenders have unique advertising foot print; they use more channels and behave differently from small budget small businesses. Besides spending more, they use analytics and business tools at a higher rate in order to optimize their marketing efforts. This reports examines and provide suggestions for leaders in product marketing, sales and strategy on what they should be offering to Plus Spenders. The report, with our proprietary data also looks at the future marketing and advertising use and spend by this group of small businesses.

Product Description

Included in the report on Plus Spenders is key data from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small businesses

  • Online advertising (e.g., search, display ads, blogs)
  • Traditional advertising (e.g., direct mail, newspapers)
  • Print and online coupons
  • Broadcast advertising
  • Giveaway items
  • Video advertising (e.g., website videos, YouTube)
  • Mobile advertising (e.g., search, SMS, display)
  • Social advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
  • Print and digital directory advertising
  • Community sponsorships and advertising

Who Should Read This Report?

  • Executives in charge of marketing and/or product development targeted to franchises and multi-location businesses
  • Senior leaders evaluating opportunities in the small business marketplace
  • Any executive with a role in selling digital or traditional media products to small businesses
  • Anyone focused on the trends and direction of small businesses