Newspaper Advertising and Small Businesses


Newspaper Advertising & Small Businesses, shows what other traditional and digital channels newspaper advertisers spend the most on now and in the future. Use this data to build a robust sales strategy. 

Content Summary

Included in the report on small businesses and mobile advertising is key data from BIA Advisory Services’ Commerce Monitor (LCM) ) survey of small businesses. BIA’s survey tracks more than 55+ different advertising products and services that roll up into these 10 top-level groups:

  • Online advertising (e.g., search, display ads, blogs)
  • Traditional advertising (e.g., direct mail, newspapers)
  • Print and online coupons
  • Broadcast advertising
  • Giveaway items
  • Video advertising (e.g., website videos, YouTube)
  • Mobile advertising (e.g., search, SMS, display)
  • Social advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
  • Print and digital directory advertising
  • Community sponsorships and advertising

Who Should Read This Report?

  • Executives in charge of newspaper marketing and/or product development for small businesses
  • Senior leaders evaluating opportunities in the newspaper marketplace
  • Any executive with a role in selling digital or traditional media products to small businesses
  • Anyone focused on the trends and direction of small businesses that use newspaper


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