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Local Television Industry Reports


Two authoritative reports covering directions and trends for local television are available as a set: Programmatic is Coming to Local and State of the Industry.

Designed to bring you into the front line of current thinking, these reports are must-haves for media executives, managers and interactive digital VPs of broadcast groups, financial institutions and companies building solutions being embraced by the industry.


The two reports included in this special local television set include the following: 

Programmatic Is Coming to Local TV: 2016 Mid-Year Update

This report examines the promise of programmatic advertising in local TV. It explores how the adoption of programmatic in the national TV market holds clues to what will drive programmatic ad buying at the local level.

Featured in the report are insights from interviews conducted in June 2016 with a panel of industry experts drawn from agencies, data firms and platform companies. Companies interviewed include 4C, Cadent, Epsilon, Hubbard Broadcasting, The Media Kitchen, placemedia, Quantum 11 and Wideorbit.

Read this report to examine the efficiency programmatic can bring to the buying and selling of TV inventory and identify potential impediments to success. It offers instructive clues about the forces that will drive programmatic ad buying at the local level.

Report details:

Pages 28
Links Table of contents
Cost $195


Local Television Stations: Maintaining an Important Presence in 2016 & Beyond

Extensive new report analyzes opportunities and hurdles for the local television industry in the newly published state of the industry report. Key topics covered include:

  • Viewing options available to consumers
  • Revenues from retransmission consent payments
  • Expanding/improving product offerings with technology
  • Ad spend and volume by business verticals
  • TV station trading activity and reasons for it.

Report details:

Pages 68
Links Table of contents
Cost $195
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