Local Political Ad Spend: BIA Forecast for 2023 and 2024


Track total and local market political ad spend with BIA’s Local Political Ad Spend Forecast. Covering all 210 US television markets, this forecast covers BIA’s political advertising estimates across 17 different media (see below) for 2023 and 2024.

Media companies, ad agencies, investors, and others can utilize this report to identify where campaigns and politicians allocate their advertising budgets within specific markets. Data delivered in Excel.

BIA ADVantage Clients: Log into BIA ADVantage to download the forecast spreadsheet.


Want to capitalize on the huge ad spend for the 2024 election season? This comprehensive forecast provides BIA’s political ad spend estimates for each of the 210 local television markets across all local media (see list below). The forecast data covers estimates for 2023 and 2024.

The forecast data is delivered in Excel format for easy sorting and manipulation.

Why purchase this forecast?

✅ Examine ad spend across media to track trends and opportunities

✅ Compare ad spend across individual markets

✅ Track early political ad spending

✅ Ground your strategic planning in reliable data

✅ Identify competitive ad spend in target-rich local markets

16 media covered in the report include: TV, TV Digital, Cable TV, OTT, Radio, Radio Digital, PC/Laptop, Email, Search and Display, Mobile, Out of Home (OOH), Newspapers, Newspapers Digital, Magazines, Magazines Digital, Directories, and Direct Mail.

Would you rather purchase local political ad data for just one market? Contact BIA ADVantage Clients, log into BIA ADVantage to view your local market political advertising estimates.