Insights into Local Advertising – Health Care Vertical
The vertical report, “Insights in Local Advertising – Health Care Vertical,” examines how advertising dollars are being allocated and spent in the health care vertical.The report is designed for media executives with vested interest in health care, national advertisers or agencies, investors and vendors that sell products/services related to health care.
The report “Insights in Local Advertising – Health Care Vertical,” examines traditional and digital spending trends, profiles the market ad share by media, and details the advertising trends of small and medium-sized businesses (SMBs).
Six of the prominent industry subcategories are covered in the report’s analysis:
•Residential care facilities
The report offers customized take-aways for different business segments and actionable advice on where businesses should focus their efforts within the heath care vertical.
The data featured in the report is drawn from BIA/Kelsey’s Annual U.S. Local Media Forecast, Media Ad View Reports and Local Commerce Monitor™ (LCM), its ongoing survey of small and medium–sized businesses. SMBs comprise a significant segment of the health care category, and those surveyed by LCM reported their top marketing priorities for the coming year include SEM/SEO, mobile advertising, print advertising and social media advertising.
Who should read this report?
Media executives with vested interested in health care, national advertisers or agencies, investors health care industry or vendors that sell products/services related to health care and local media companies.
“As the healthcare industry becomes more important in the U.S., how the participants spend their advertising budgets is even more significant. Overall, the total spending is nearly $11 billion with a healthy mix of both traditional and digital/online media. Often the use of these two types of media are very complimentary as to provide the necessary information to existing and potential customers.”
Dr. Mark Fratrik
SVP and chief economist BIA/Kelsey, Report co-author