Entertainment Small Businesses & Advertising


Entertainment small businesses rely on customer traffic to be successful. Keeping customers loyal and coming back to their venues vs. other places is also key to their local success. Why small businesses in entertainment are heavy users in social and what other activities are important to their advertising and marketing are just some of the topics explored in this report. In this report, BIA/Kelsey examines the aggressive adoption of digital channels and use of customer management services along with other advertising activities of this group. Agencies with our data on advertising spend by product can map out optimal entertainment customer campaigns. Digital companies like email and social media companies will learn how much entertainment small businesses invest in the tools to do it themselves. Sales and traditional media, through an in-depth profile of entertainment small business, will gain a better understanding of what’s important to drive customers and stay competitive. Technology companies can understand how quickly entertainment small businesses are adopting business tools for management as well as venue management. Besides current advertising use and spend BIA/Kelsey also discusses the advertising and marketing opportunity in the future for this group.

Content Summary

Included in the report on entertainment small businesses is key data from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small businesses. BIA/Kelsey’s survey tracks more than 55 different advertising products and services that roll up into these 10 top-level groups:

  • Online advertising (e.g., search, display ads, blogs)
  • Traditional advertising (e.g., direct mail, newspapers)
  • Print and online coupons
  • Broadcast advertising
  • Giveaway items
  • Video advertising (e.g., website videos, YouTube)
  • Mobile advertising (e.g., search, SMS, display)
  • Social advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
  • Print and digital directory advertising
  • Community sponsorships and advertising

Who Should Read This Report?

  • Executives in charge of marketing and/or product development targeted to entertainment small businesses
  • Senior leaders evaluating opportunities in the small business software and cloud services marketplace
  • Any executive with a role in selling digital or traditional media products
  • Anyone focused on the trends and direction of small businesses in the entertainment vertical