1-703-818-2425 orders@biakelsey.com
LCM 20 Core SMB Trends Advertising & Marketing Report Cover TRENDS

Core SMBs Trends- LCM Wave 20


A lighter version of our Local Commerce Monitor: Core SMBs REPORT, this TRENDS report looks at the current and future top trends. Focusing on the top opportunities of small businesses from the Core Sample from BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey. Our Core Sample focuses on small businesses that spend less than $25,000 annually on advertising and marketing and make up the bulk of small businesses in the US. Companies who sell advertising to small businesses at low cost or directly will find the trends report a great quick read and way to tap small business trends. Small businesses in the core trends report include businesses that are franchises and in key segments like home improvement, professional services, retail, restaurants to name a few. This report analyzes core small businesses current and future spend on advertising by type and offers where core small businesses are going to invest their money when it comes to marketing and advertising in 2017.

Product Description

Included in the trend on Core SMBs is key data from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small businesses

  • Online advertising (e.g., search, display ads, blogs)
  • Traditional advertising (e.g., direct mail, newspapers)
  • Print and online coupons
  • Broadcast advertising
  • Giveaway items
  • Video advertising (e.g., website videos, YouTube)
  • Mobile advertising (e.g., search, SMS, display)
  • Social advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
  • Print and digital directory advertising
  • Community sponsorships and advertising

Who Should Read This Report?

  • Executives in charge of marketing and/or product development targeted to franchises and multi-location businesses
  • Senior leaders evaluating opportunities in the small business marketplace
  • Any executive with a role in selling digital or traditional media products to small businesses
  • Anyone focused on the trends and direction of small businesses