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As the 2014 holiday shopping season gears up, consumers can expect to see an avalanche of promotions and discount offers, not only from major brands and retailers, but from their local, small business merchants as well. According to the latest wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium-sized businesses (SMBs), higher-spending SMBs—those that spend more than $25,000 annually on advertising and promotion—estimate 31.7 percent of their total sales in the next 12 months will come from promotions such as discount deals, daily deals, coupons, or similar discount offers, up from 22.9 percent in 2013.

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